Interview with Jan van der Ende about servitization. Jan van den Ende is professor of technology and innovation management at the RSM. He is also professor of horticultural innovation. Jan is a popular speaker on innovation in the sector and regularly speaks about servitization. Servitization is the transformation of the company: from a product-oriented to a service-oriented business model.


  • Jan van den Ende
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Bloemen Planten Nieuws (Online)