Jovana Karanovic, researcher and assistant professor at RSM, specialises in platform corporations such as Fairbnb. She considers platform corporations a counter-movement to large platforms such as Airbnb, Deliveroo and Uber. Because they do not focus on profit maximization, but mainly want to add value for employees, consumers, and society based on a multi-stakeholder model. Karanovic states that large platform companies will develop in many sectors. The impact on the economy and all kinds of industries will be much greater than it already is. That is why she believes it is extremely important to follow developments closely and to investigate where there are opportunities for improvement.