With the takeover of Coop by Plus, the battle for the customer in the supermarket is in full swing. Supermarkets that can best predict customer demand determine what suppliers are allowed to supply and when. New technology helps with that. Market leaders force the competition to participate or opt for a niche, writes Cor Molenaar, Professor of eMarketing at RSM, in his blog.


  • Cor Molenaar
    Role: Faculty
    Reference type: Written by

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