Emily Garbinsky, Associate Professor of Marketing and Management at Cornell’s Samuel Curtis Johnson Graduate School of Management, and her co-authors, including Anne-Kathrin Klesse, Associate Professor of Marketing Management at RSM, show that the presence of such food decreases the enjoyment of a target experience across a wide array of consumption activities.

For companies, the study’s findings offer several suggestions for how they should structure their retail environments to enhance customer experience—a central objective for marketing managers, said Garbinsky along with her co-author Anne-Kathrin Klesse. 


  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Jonson Cornell University (Online)