Dirk Deichmann and Markus Baer wrote a paper on one-hit-wonders which found that writing a particularly novel cookbook, and getting recognized for it, makes authors less likely to produce a second book within five years. Their biggest finding is that certain conditions will lead first-time creators to stop producing work altogether. The theory is that a second project could pose a threat to their newfound creative identity. 




  • Dirk Deichmann
    Role: Faculty
    Reference type: Featured

Media Outlets

  • Freakonomics (Online)