Pricing in platform marketplaces like Uber, Fiverr, and Postmates plays a crucial role in attracting both buyers and sellers, but new research suggests that platform operators may not always be the best parties to set pricing. According to a study published in MIT Sloan Management Review, sharing pricing power through hybrid approaches involving all stakeholders - platform operators, service providers, and customers - is often the most sustainable option for long-term marketplace health. This research provides insights into the benefits, risks, and hybrid solutions for setting prices in platform-based businesses.


  • Jovana Karanovic
    Role: Faculty
    Reference type: Referenced

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