Tine de Moor, a professor of Social Enterprise & Institutions for Collective Action at Erasmus University Rotterdam, discusses the growing role of citizen cooperatives in addressing societal challenges, emphasizing the need for recognition and support for these initiatives. She highlights the shift in interest toward cooperatives among younger generations and the importance of trust and member involvement for cooperative success. Additionally, she explores different growth strategies and the innovation potential of cooperatives engaging in diverse activities such as energy production and food provision.