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Spraying oxytocin – a.k.a. the ‘love hormone’ – into people’s noses encourages them to adopt the opinion of their peers, according to a study led by RSM’s PhD candidate Mirre Stallen. Her findings demonstrate that oxytocin influences social behaviour in both sexes, having an impact on everyday behaviour.
Spraying oxytocin – a.k.a. the ‘love hormone’ – into people’s noses encourages them to adopt the opinion of their peers, according to a study led by RSM’s PhD candidate Mirre Stallen. Her findings demonstrate that oxytocin influences social behaviour in both sexes, having an impact on everyday behaviour.