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A study conducted by J. Bruining from RSM lasted 15 years and studied 135 large Dutch companies. It indicated that companies who take more risks and innovate more in dynamic and threatening times, and do the opposite in stable times, generate structurally higher profits.
A study conducted by J. Bruining from RSM lasted 15 years and studied 135 large Dutch companies. It indicated that companies who take more risks and innovate more in dynamic and threatening times, and do the opposite in stable times, generate structurally higher profits.