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Is neuromarketing the tip of a dangerous iceberg or dawn of a new era in communications? Many experts are consulted, including Ale Smidts who states neuromarketing is the “measure of implicit processes (emotional needs and wants) in a reliable way using neuroscience methods.” Therefore he sees it as something positive.


  • Ale Smidts
    Role: Faculty
    Reference type: Quoted

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  • Marketing Mag (Online)