Physical stores are far from extinct. But the barrier between online and offline worlds is increasingly blurred: Eight out of ten customers use their mobile phone to compare prices. "People live on the phone. People prefer to save money to have the latest iPhone than to travel this weekend, "said Cor Molenaar. The penetration of smartphones in Spain is 107%: there are more mobile phones than people (49.16 million versus 46.09, respectively). 


  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted

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