3 questions to Christophe Lembregts, Marketing Management, Rotterdam School of Management on the study of how consumers make decisions based on numerical product. One figure is not the other. Every day, consumers mountains figures over him. Which are basically meant to make them better choices. Sounds logical, but this study shows once again that humans are not as rational as put together as we think.


  • C.J.P. Lembregts
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Clou Today (Online)