We no longer have to go to the store, we can choose to. And if we go, such a visit should offer something extra. Originally Dutch chains Blokker and Hema renovate their stores to true experience places. All in the battle for the customer. At the same time, Cor Molenaar, professor of marketing at the Erasmus University Rotterdam, sees that the market is becoming increasingly difficult as online sales increase competition.


  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Reformatorisch Dagblad (Online)