Family businesses are not innovative? That is a misconception. Whether for stairlifts or other products, often family run in the lead in R&D. Pursey Heugens says "The idea that family would not be innovate because they have values that may be conservative, is a widespread and persistent misunderstanding. You can simply be more conservative socially, while technologically very innovative."


  • P.P.M.A.R. Heugens
    Role: Faculty
    Reference type: Quoted

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