Fondsenwerving: olifanten krijgen aandacht, mieren doen het werk

https://www.hetgoedeleven.nl/artikelen/fondsen-olifanten-krijgen-aandacht-mieren-doen-het-werk

Participants

  • Rotterdam School of Management, Erasmus University
    Role: Faculty
    Reference type: Referenced
  • Lucas Meijs
    Role: Faculty
    Reference type: Written by

Media outlets

  • Het Goede Leven (Online)

Description

Article written by Lucas C.P.M. Meijs, professor of Strategic Philanthropy and Volunteering at RSM, Erasmus University. The article is about the difference in fundraising for bigger or smaller organizations. In fundraising, a lot of attention is paid to large organizations, which often focus primarily on the donor. But local organizations are well able to attract donors, funds and sponsors. Therefore, cherish local community life.

Article written by Lucas C.P.M. Meijs, professor of Strategic Philanthropy and Volunteering at RSM, Erasmus University. 

The article is about the difference in fundraising for bigger or smaller organizations. In fundraising, a lot of attention is paid to large organizations, which often focus primarily on the donor. But local organizations are well able to attract donors, funds and sponsors. Therefore, cherish local community life.