Brain Activity Predicts Crowdfunding Outcomes Better Than Self-Reports – Really

https://mitechnews.com/entrepreneurs/brain-activity-predicts-crowdfunding-outcomes-better-self-reports-really/

Participants

  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media outlets

  • MITECHNEWS.com (Online)

Description

Surveys and self-reports are a time-honoured way of trying to predict consumer behaviour, but they have limitations. People often given socially desirable answers, or simply don't know or remember things clearly. A study by Alexander Genevsky of RSM with colleagues suggests that neural activity can not only be a better predictor of individual choices, but also can help forecast aggregate outcomes in the marketplace.

Surveys and self-reports are a time-honoured way of trying to predict consumer behaviour, but they have limitations. People often given socially desirable answers, or simply don't know or remember things clearly. A study by Alexander Genevsky of RSM with colleagues suggests that neural activity can not only be a better predictor of individual choices, but also can help forecast aggregate outcomes in the marketplace.