Brain activity predicts crowdfunding outcomes better than self-reports

http://deathrattlesports.com/brain-activity-predicts-crowdfunding-outcomes-better-than-self-reports/117695

Participants

  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media outlets

  • DeathRattleSports.com (Online)

Description

A new study by Alexander Genevsky of RSM, Carolyn Yoon of the University of Michigan and Brian Knutson of Stanford University suggests that neural activity can not only be a better predictor of individual choices than surveys and self-reports, but also can help forecast aggregate outcomes in the marketplace.

A new study by Alexander Genevsky of RSM, Carolyn Yoon of the University of Michigan and Brian Knutson of Stanford University suggests that neural activity can not only be a better predictor of individual choices than surveys and self-reports, but also can help forecast aggregate outcomes in the marketplace.