Hersenscans voorspellen succes crowdfunding beter dan vragenlijsten

https://www.adformatie.nl/nieuws/hersenscans-voorspellen-succes-crowdfunding-beter-dan-vragenlijsten

Participants

  • Alexander Genevsky
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Adformatie (Online)

Description

A study by Alexander Genevsky at RSM along with fellow researchers from the University of Michigan and Stanford University shows that market researchers can use brain scans instead of surveys to understand consumer preferences. These scans provide more accurate predictions of individual preferences than other methods, like surveys.

A study by Alexander Genevsky at RSM along with fellow researchers from the University of Michigan and Stanford University shows that market researchers can use brain scans instead of surveys to understand consumer preferences. These scans provide more accurate predictions of individual preferences than other methods, like surveys.