Traditionele marketingonderzoeken over aankoopbeslissingen volstaan niet meer

https://marketingfuel.nl/traditionele-marketingonderzoeken-over-aankoopbeslissingen-volstaan-niet-meer/

Participants

  • Jason Roos
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Marketingfuel (Online)

Description

On Friday, 22 December 2017 Bruno Jacobs (ERIM PhD candidate) will defend his thesis 'Marketing Analytics for High-Dimensional Assortments'. His promoters are Bas Donkers and Dennis Fok (ESE). The committee consists of RSM's Jason Roos, amongst others.

On Friday, 22 December 2017 Bruno Jacobs (ERIM PhD candidate) will defend his thesis 'Marketing Analytics for High-Dimensional Assortments'. His promoters are Bas Donkers and Dennis Fok (ESE). The committee consists of RSM's Jason Roos, amongst others.