Duurzame maar 'weerzinwekkende' producten aantrekkelijker in tweede taal

https://www.eur.nl/nieuws/duurzame-maar-weerzinwekkende-producten-aantrekkelijker-tweede-taal

Participants

  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

Media outlets

  • EUR.nl (Online)

Description

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.