Duurzame maar 'weerzinwekkende' producten aantrekkelijker in tweede taal
https://www.eur.nl/nieuws/duurzame-maar-weerzinwekkende-producten-aantrekkelijker-tweede-taalParticipants
- Anne Kathrin Klesse
Role: Faculty
Reference type: Referenced
Media outlets
- EUR.nl (Online)
Description
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.