Duurzame Maar 'Walgelijke' Producten Worden Aantrekkelijker In Een Tweede Taal

https://pauw.bnnvara.nl/nieuws/duurzame-maar-walgelijke-producten-worden-aantrekkelijker-in-een-tweede-taal

Participants

  • Anne Kathrin Klesse
    Role: Faculty
    Reference type: Referenced

Media outlets

  • pauw.nl (Online)

Description

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.

Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.