Duurzame Maar 'Walgelijke' Producten Worden Aantrekkelijker In Een Tweede Taal
https://pauw.bnnvara.nl/nieuws/duurzame-maar-walgelijke-producten-worden-aantrekkelijker-in-een-tweede-taalParticipants
- Anne Kathrin Klesse
Role: Faculty
Reference type: Referenced
Media outlets
- pauw.nl (Online)
Description
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.