Supermarkets have a trick to control how quickly (or slowly) you walk around

https://www.herfamily.ie/food/supermarkets-trick-control-quickly-slowly-walk-261859

Participants

  • Bram Van den Bergh
    Role: Faculty
    Reference type: Referenced

Media outlets

  • herfamily.ie (Online)

Description

Research conducted by Associate Professor of Marketing Bram Van den Bergh of RSM, discussing that retail managers can persuade their customers to walk at the ideal pace (either more quickly or slowly), simply by changing lines and patterns on the shop floor.

Research conducted by Associate Professor of Marketing Bram Van den Bergh of RSM, discussing that retail managers can persuade their customers to walk at the ideal pace (either more quickly or slowly), simply by changing lines and patterns on the shop floor.