Ignoring customers’ opinions can lead to more successful products

https://www.familyfriendlyworking.co.uk/2018/10/01/ignoring-customers-opinions-can-lead-to-more-successful-products/

Participants

  • Jan van den Ende
    Role: Faculty
    Reference type: Referenced

Media outlets

  • family friendly working (Online)

Description

Jan van den Ende, Professor of Management of Technology and Innovation at RSM, has been mentioned in an article. He found that customers’ opinions only improve the development of certain types of products, as new functions or technology can be improved by customer opinion, but for products designed to suit the identity of the user, it can hinder their market success.

Jan van den Ende, Professor of Management of Technology and Innovation at RSM, has been mentioned in an article. He found that customers’ opinions only improve the development of certain types of products, as new functions or technology can be improved by customer opinion, but for products designed to suit the identity of the user, it can hinder their market success.