Hoogleraar Rob van Tulder: 'Bedrijf met duurzame ambitie moet durven kiezen'

https://www.duurzaambedrijfsleven.nl/future-leadership/30321/rob-van-tulder-duurzaam-ondernemen

Participants

  • Rob van Tulder
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Duurzaam bedrijfsleven.nl (Online)

Description

Many companies find it difficult to turn their sustainable ambition into a concrete business model, concludes Rob van Tulder, professor of International Business at RSM. With his recently published book 'Getting all the Motives Right', he hopes to offer the industry the right tools.

Many companies find it difficult to turn their sustainable ambition into a concrete business model, concludes Rob van Tulder, professor of International Business at RSM. With his recently published book 'Getting all the Motives Right', he hopes to offer the industry the right tools.