Abstracte plannen overbrengen? Non-verbale communicatie wordt belangrijker

https://www.zzpnetwerknederland.nl/nieuwsbericht/abstracte-plannen-overbrengen-non-verbale-communicatie-wordt-belangrijker

Participants

  • Joep Cornelissen
    Role: Faculty
    Reference type: Referenced

Media outlets

  • ZZP Netwerk Nederland (Online)

Description

Joep Cornelissen, Professor of Corporate Communication and Management, has been mentioned in an article. The article discusses how an abstract story may be sold to the public. He states that "the type of language used is quite a determining factor" when selling abstract products.

Joep Cornelissen, Professor of Corporate Communication and Management, has been mentioned in an article. The article discusses how an abstract story may be sold to the public. He states that "the type of language used is quite a determining factor" when selling abstract products.