Moet je als retailer actief zijn op marketplaces?

https://twinklemagazine.nl/2019/11/twinkle-marketplaces-event-2019/index.xml

Participants

  • Cor Molenaar
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Twinkle (Online)

Description

Cor Molenaar, professor e-marketing at the RSM, has been mentioned in an article. The article discusses the Twinkle Marketplaces Event that gives more information about the various marketplaces, what the pros and cons are and how one can beat the competitions. Cor Molenaar states that "technology is one of the most powerful competition weapons in the battle for the consumer." Companies need to look at the technical developments and work on them. Companies are, in general, conservative, and will lag behind and lose consumers.