What is neuromarketing and what are its advantages?

https://www.key4biz.it/cose-il-neuromarketing-e-che-vantaggi-ha/280441/

Participants

  • Ale Smidts
    Role: Faculty
    Reference type: Referenced
  • Ale Smidts
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Key4biz.it (Radio)

Description

Ale Smidts, professor marketing research and chair of the Department of Marketing Management, has been mentioned in an article. The article discusses the definition of Neuromarketing. Smidts defined neuromarketing as "the set of techniques for identifying brain mechanisms aimed at a greater understanding of consumer behavior for the development of more effective marketing strategies".