ALL IN THE MIND?

Participants

  • Maarten Boksem
    Role: Faculty
    Reference type: Co-written by
  • Ale Smidts
    Role: Faculty
    Reference type: Co-written by
  • Hang-yee Chan
    Role: PhD Candidate
    Reference type: Co-written by

Media outlets

  • Communication Director (Magazine)

Description

Maarten Boksem, associate professor, Ale Smidts, professor of Marketing research, and Hang-Yee Chan, former PhD Candidate, have co-written an article. The article discusses how neuroscience can help measure the emotional impact of brand image and video engagement. Neuroscience can measure how brains react to certain ideas. The article further discusses the effectiveness of video marketing and the future of neuromarketing.