Competing in the F1 with a high R&D budget is the most powerful strategy

https://www.bmmagazine.co.uk/opinion/competing-in-the-f1-with-a-high-rd-budget-is-the-most-powerful-strategy/

Participants

  • Yvonne van Everdingen
    Role: Faculty
    Reference type: Referenced
  • Yvonne van Everdingen
    Role: Faculty
    Reference type: Quoted

Media outlets

  • Business Matters Magazine (Online)

Description

Yvonne van Everdingen, professor at the Rotterdam School of Management (RSM), has been mentioned in an article. The article discusses the research carried out by the RSM on the effects of investments on the power of innovation and brands. It is better to invest in R&D than in the advertisement of cars. She states that "These findings can guide sports gear manufacturers to assess the potential outcomes of competing and guide them when allocating budgets between competing in sports competitions, R&D, and advertising.”