Voorspelt EEG filmsucces?

Participants

  • Maarten Boksem
    Role: Faculty
    Reference type: Written by
  • Ale Smidts
    Role: Faculty
    Reference type: Written by
  • Erasmus Centre for Neuroeconomics
    Role: Programme/Centre/Department
    Reference type: Referenced

Media outlets

  • Tijdschrift voor Marketing (Magazine)

Description

The research of Maarten Boksem and Ale Smidts regarding neuroimaging technologies, such as EEG machines can reveal information that is not obtainable through conventional marketing surveys. How well could these results predict the success of films?

The research of Maarten Boksem and Ale Smidts regarding neuroimaging technologies, such as EEG machines can reveal information that is not obtainable through conventional marketing surveys. How well could these results predict the success of films?