Modewoorden leiden tot overwaardering

http://api.rsm.nl/files/index/get/id/ac1adc00-42a2-11e6-8416-0f7a25662460

Participants

  • Patrick Reinmoller
    Role: Faculty
    Reference type: Referenced

Media outlets

  • Executive Finance (Magazine)

Description

A study conducted by Patrick Reinmoeller and Juriaan Nijholt, concluded that the use of positive buzzwords such as big data, crowdsourcing and agile, positively influence the company's share price.

A study conducted by Patrick Reinmoeller and Juriaan Nijholt, concluded that the use of positive buzzwords such as big data, crowdsourcing and agile, positively influence the company's share price.