‘Een corporate foundation is meer dan alleen een duurzaam imago’

https://www.mt.nl/business/corporate-foundations-belang-sterker-worden-samenleving/534931https://www.mt.nl/business/corporate-foundations-belang-sterker-worden-samenleving/534931

Participants

  • Lonneke Roza
    Role: PhD Candidate
    Reference type: Quoted

Media outlets

  • MT.nl (Online)

Description

Philanthropy may seem more suitable for large corporations and wealthy entrepreneurs, but in reality, SME's do the most charitable actions. Only it is not so structured or organised. "We all know the local baker who has been involved in various ways with charity for society," says Lonneke Roza, a researcher at the Erasmus University in Rotterdam. "He gives away bread for example, or he is sponsoring the local football club."

Philanthropy may seem more suitable for large corporations and wealthy entrepreneurs, but in reality, SME's do the most charitable actions. Only it is not so structured or organised. "We all know the local baker who has been involved in various ways with charity for society," says Lonneke Roza, a researcher at the Erasmus University in Rotterdam. "He gives away bread for example, or he is sponsoring the local football club."