MBA students from Rotterdam School of Management, Erasmus University (RSM) took on three real business challenges with electricity company Eneco as part of the 2017 RSM Eneco Energy Case Competition. The participants presented their pitches and defended their solutions at Eneco’s headquarters in Rotterdam in October 2017.

Almost 35 participants from RSM’s International Full-time MBA and Executive MBA classes explored the energy industry, applied their new skills to real challenges, grew their networks, and learned more about the Dutch working environment.

Students could select one of three Eneco case topics: energy trading, big data marketing, and Jedlix (an Eneco-funded start-up). They only had three weeks to prepare for their pitches for the competition, which was organised by the MBA Energy Club, MBA Student Association, and Eneco.

Combining marketing tools with practical findings

After an initial round of pitches, winning teams were named for each of the three categories. Immediately afterwards, the category winners presented their pitches again in front of analysts, managers, directors and their peers. In an intense final round, the Jedlix case team – comprised of MBA students Trude Faber, Aabhas Mago, Ricardo Pacheco, and Alexander Yudin – took the prize.

“The opportunity to compete in the Eneco competition and develop a market growth strategy for the Jedlix app, has taught us that at all levels of doing business 'keeping it simple' is inevitable to succeed,” says Trude Faber. “It made my team win!”

The Jedlix team had based their recommendations on marketing tools learned in the MBA, such as the ‘customer purchase funnel’ and ‘resource allocation’, and combined this with practical findings from the customer experience and profile. They addressed key facts and behaviours that should be taken into account while launching and developing the phone app Jedlix for electric car owners. With that, the winning team impressed the jury by presenting practical solutions that could be implemented rapidly on the operational level.

Creative solutions

For Eneco, one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, the competition was a source of creative solutions and refreshing ideas on how to tackle several challenges in the energy sector.

“We very much enjoy working together with the RSM’s MBA programme because of the quality of the solutions that are given. These have again sparked new insights. The versatility and resilience of the students is remarkable and we look forward to the next competition,” said the organisers from Eneco; Bert Bouwmeister, Martin Hartvelt and Jorinde Vernooij.

The winners were rewarded with gift cards provided by RSM Student Association and Waka Waka solar charges offered by Eneco.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.


For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

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