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  • Asmus, S. (Sven)
  • Doll, D. (Dominik)
  • Yue, T. (Tao)
Friday, 1 August 2014

The Hamburg-based family business, Schultz & Co, is negotiating a large contract with the multinational firm, Nordic Wind Company, a major player in the wind power installation market. This three-stage, two-party negotiation simulation engages students in a power game, and helps them understand the dynamics of relationship and influence. It also provides a calculation mechanism that incorporates a cash evaluation for negotiation outcomes.

The Power Game in Negotiation (Stage 1) cover
  • Asmus, S. (Sven)
  • Doll, D. (Dominik)
  • Yue, T. (Tao)
Friday, 1 August 2014
The case Nordic Wind Power is a scorable two-party negotiation simulation that takes place over three stages. It is about the potential for a pilot wind power installation project between the multinational enterprise (MNE) Nordic Wind Company, as one of the major players for wind power…
Dummy image for publication
  • Asmus, S. (Sven)
  • Doll, D. (Dominik)
  • Yue, T. (Tao)
Friday, 1 August 2014
The case Nordic Wind Power is a scorable two-party negotiation simulation that takes place over three stages. It is about the potential for a pilot wind power installation project between the multinational enterprise (MNE) Nordic Wind Company, as one of the major players for wind power…
The Power Game in Negotiation (Stage 2) cover
  • Yue, T. (Tao)
  • Bevelander, D.L. (Dianne)
  • Page, M. (Michael)
Monday, 2 June 2014

The Kilimanjaro case describes the journey up Mount Kilimanjaro of four ambitious women, of different ages, and from diverse cultural backgrounds and life situations, who have learnt that it is possible to work well in a highly risky and demanding environment with other women. Will they reach the top?

Kilimanjaro: Challenge, Self-reflection and Gender Stereotypes cover
  • Coughlan, G. (Geraldine)
  • Yue, T. (Tao)
  • Wijen, F.H. (Frank)
Monday, 2 June 2014

The Erasmus University Rotterdam wants to become more competitive world-wide and to do so they must incorporate sustainability into their new strategy. However, funding is disappointing and students' and employees' priorities are not with sustainability – how should they win a place in the students’ and employees’ hearts and minds for this topic?

Erasmus University Rotterdam Wrestles With Sustainability Strategy cover
  • Kronenburg, K. (Kim)
  • Yue, T. (Tao)
  • Van den Ende, J.C.M. (Jan)
Monday, 2 June 2014

IBM finds itself to be in an environment where the development of new technology goes fast, due to which they should rethink their strategy. They already have an idea in mind; smart enterprise, but will this strategic shift be a successful one?

Tap the Maximum Potential of IBM Service Innovation cover
  • Da Costa Monteiro de Carvalho, L.M. (Luís)
  • Kunz, M. (Michael)
  • Laker, A. (Alexander)
  • Hulsink, W. (Wim)
Friday, 14 February 2014

True Fruits, a leading smoothie producer in Germany, faced heavy competition by other brand and supermarkets’ hard-nose negotiation over prices. What strategy should the company use moving forward?

True Fruits cover
  • Clement de Clety, V. (Victoria)
  • Stehrer, K. (Katrin)
  • Durlinger, D. (Debbie)
  • Hulsink, W. (Wim)
Friday, 14 February 2014

Description: The Dutch company Pelliano aspired to become a worldwide high-quality Dutch-Italian fashion label and believed their greatest competitive advantage to do so was their employees. How could they find the talent they were looking for?

Wanted: Talent! Pelliano’s Quest for A-Players cover
  • Costa, M. (Mauro)
  • Monéton, A. (Alexandre)
  • Huijsing, M. (Marc)
  • Hulsink, W. (Wim)
Wednesday, 12 February 2014

When exporting his restaurant business model to another country, Manual Costa faced several problems, such as employee theft and disappointing profits. Which options best suits his resolve to fix these problems?

Sr. Frango da Guia: Success or Failure in Brazil cover
  • Hoffman, A.N. (Alan)
  • Gold, N. (Natalia)
Wednesday, 1 January 2014
With a focus on convenience and a wide range of product offerings, Staples was the world’s largest office supplies retailer. The office supply sector had almost no barriers to entry as capital costs were low compared to other retail industries. No licensing requirements were necessary, easing the…
Staples: The Fierce Battle Between Brick and Mortar versus Online Sales cover