Case Catalogue

Case Catalogue

  • Hofmann, A. (Alan)
  • Gold, N. (Natalia)
Friday, 26 April 2019
Dick's Sporting Goods is a retail chain that offers an extensive assortment of high-quality sports equipment from leading brands, particularly emphasizing its unique speciality 'stores-within-a-store', each focused on a different sport or outdoor activity. On the 28 February 2018 Dick's Sporting...
Dick's Sporting Goods: The Bold Decision to Stop Selling Assault Rifles cover
  • Hofmann, A. (Alan)
  • Gold, N. (Natalia)
Friday, 26 April 2019
Fitbit was started by Eric Friedman and James Park in San Francisco in 2007 with an initial investment of USD400,000 from its founders, their families, and friends. Fortuitously for all involved, it was a company that developed the right product at the right time at the right price point, in a...
Fitbit's Dilemma: The Average Person Uses a Fitbit for Six Months cover
  • Hofmann, A. (Alan)
  • Gold, N. (Natalia)
  • Curtin, C. (Casey)
Friday, 26 April 2019
Even after the sweatshop scandals of the 1990s, Nike has been one of the biggest and most recognizable names in the sporting goods industry. In 2018, the firm boasted 73,100 workers in 1,182 retail stores worldwide, on the back of successful endorsements and brand ambassadors such as Michael Jordan,...
Nike, Inc: Late Arrival to the 'Athleisure-wear' Trend cover
Friday, 12 April 2019
The Dutch firm TomTom was founded in 1991 as a small software development company in the B2B market. At the turn of the century, TomTom started to focus on digital mapping and GPS navigation, which resulted in the world's first Portable Navigation Device (PND) for the mass market. In just three...
TomTom: Mapping the Course from B2C to B2B cover
  • Sakalaš, S. (Saira)
  • Ghamoyan, K. (Karo)
  • El-Sayed, (Nour)
Wednesday, 13 March 2019
Our protagonist is Michel Rudolphie, the former CEO of the Dutch CancerSociety, KWF, in the Neatherlands. He made decisions about internal restructuring ofthis NGO to be able to see its impact on the patient and speed up the time periodpatients need to receive benefits of laboratory research....
KWF: How internal restructuring can increase the benefits of scientific research cover
  • Keulen, P. (Pelle)
  • Veltman, Y. (Yvonne)
Wednesday, 13 March 2019
The Rotterdam Centre of Health Promotion (RCHP) is a collaboration between Erasmus University and the Rotterdam municipality, with the end goal of improving public health in Rotterdam. The approach is to utilize social research, in order to help law makers design interventions that will deter...
Rotterdam Centre of Health Promotion: A mix of Science, Politics, and Money cover
  • Tans, M. (Mathilde)
  • Aladdin, A. (Amr)
  • Kessels, R. (Rick)
  • De Bruin, J. (Joppe)
Wednesday, 13 March 2019
This case will serve the purpose of finding a suitable and viable financing source for the upscaling of NEXUS Centers Nepal, a social enterprise which provides social infrastructure in rural areas in Nepal. Without upscaling the social enterprise will not be able to break even and cease to exist....
Nexus Centers Nepal cover
  • Bhalla, S. (Shireen)
  • Lagaaij, L. (Louise)
  • De Zeeuw, R. (Robin)
Wednesday, 13 March 2019
'From Village to World' looks at digital fundraising efforts in nonprofit organizations using the case study of SOS Kinderdorpen. in 2017, SOS Kinderdorpen was taking decisive steps to shift their focus from classical face-to-face strategies to digital campaigning, as they embarked upon a digital...
From Village to World: Donor Acquisition in SOS Kinderdorpen cover
Friday, 1 March 2019
"This case highlights the organizational, international and strategic challenges faced by a leading internet restaurant aggregator, Takeaway.com, in the food online ordering and delivery (FOOD) industry after receiving a mandate for rapid international growth through investor and IPO funding. The...
Takeaway.com: Exponential Growth in Online Food Ordering and Delivery cover
  • Simon van Tartwijk, ()
  • Christiaan van den Berg, ()
  • Priscilla Wang, ()
Wednesday, 15 August 2018
In summary, this teaching case investigates the short but vibrant history of a Dutch start-up company: HousingAnywhere, the provider of an online platform that offers short-term housing rental possibilities, especially focused on exchange students. Founded in 2009, this company has already rapidly...
Housing Anywhere cover