Case Catalogue

Case Catalogue

  • Puntoni, S. (Stefano)
Sunday, 4 April 2021
The case describes the efforts being taken by a community of coffee farmers to improve their livelihoods by leveraging marketing tools. It takes place in the town of Andradas, in the southern part of the Brazilian state of Minas Gerais. The two protagonists are Rafael Souza e Silva, an agronomist…
The Coffee of Andradas:A Community Branding Project cover
  • Nikolopoulou, (Kassiani)
  • Van de Vrande, V.J.A. (Vareska)
  • Kuiper, (Corina)
Monday, 29 March 2021
Never a dull moment’ had always been an apt description of the corporate world, but 2020 was particularly rife with uncertainty as companies around the globe did their best to navigate the unchartered waters of a once-in-a-century pandemic. Just like any other business, Royal DSM, a Dutch…
Doing Well by Doing Good: Battling the Face Mask Shortage in the Netherlands cover
  • Troitskaya, (Anna)
  • Fiala, (Martin)
  • Yue, T. (Tao)
  • Burmeister, (Anne)
Wednesday, 3 March 2021
Vebego International is a Dutch family-owned company operating in various service industries in Europe. The company acknowledges that as a service provider, people are its most important asset. Vebego has continuously invested in its employees and strived to create good work conditions for them. …
Stuck at the Airport:Improving Employee Mobility for a Healthy Workforce cover
  • Den Hartog, (Flo)
  • Ruijters, (Marijne)
  • Bonafous, (Tristan)
  • Frings, (Vesna)
Sunday, 14 February 2021
This case illustrates the challenges of cross-cultural leadership when a company opens a new subsidiary in a foreign country. Students are confronted with the example of a Dutch company, TOPdesk - a service management developer. The case is situated when they are in the process of opening an office…
TOPdesk: The struggles of cross-cultural leadership cover
  • Haanen, (Philomeen)
  • Lucasius, (Leonardo Estéfano)
  • Vecoli, (Laura)
  • van Wijngaarden, (Merlijn Bart Saul)
Sunday, 14 February 2021
This case illustrates the various abilities required in order for a leader in a public leadership context to guide and stimulate their team(s) to come up with new and creative solutions. In this context, an initiative led by the protagonist, Hans van der Vlist, concerncs a policy proposal regarding…
ABDTOPConsult: Innovation Leadership in Practice cover
  • Carney, W. (William)
Tuesday, 19 January 2021
This case explores the precarious situation of an extremely successful restaurant chain based in the United Arab Emirates. At the time of the case in March 2020, the company is operating over 50 restaurants within the region, with some 40 of those restaurants based in Dubai. Faced with a total…
No More Kibbeh cover
  • Carney, W. (William)
Friday, 8 January 2021
This case explores the situation of a British high street clothing retailer which attempted an entrance into the US market and failed. The company, Jack Wills, was created in 1999 and experienced rapid domestic U.K. growth during the early years of the brand's creation. Its target market of…
Jack Wills: To Be, Or Not To Be cover
  • Cracan, (Cristian)
  • Matsiiako, (Vladyslav)
  • Kant, (Gauri)
Wednesday, 16 December 2020
This teaching case focuses on the expansion of the online supermarket, Picnic, in Germany. It targets the development of numerous concepts in economics and business such as marketing strategies and profitability. The case starts wit han introduction to the company, Picnic and the protagonist,…
Expansion of Picnic to Germany: How to Replicate The Success of the Company in Another Country cover
  • Yue, T. (Tao)
  • Beraite, (Raminta)
  • Chaudhri, V. (Vidhi)
Saturday, 21 November 2020
The case is built around the scandal involving Facebook and Cambridge Analytica, the British data analytics firm that harvested data from 87 million Facebook users, without their knowledge or consent, and used these data to influence voter opinion in favor of Donald Trump’s 2016 presidential…
Reputation Crisis? Facebook Meets Cambridge Analytica cover
  • Mudde, (Bastiaan)
  • Hu, (Xinyu)
  • Zampierin, (Luca)
Tuesday, 13 October 2020
This case focuses on the analysis that companies have to do before introducing a new product or service to a specific market. In particular, ALLSAFE, a self-storage company, currently is facing the strategic decision to develop an app. The main concept thecase wants to discuss is how companies…
MRBOX ALLSAFE cover