Case Catalogue

Case Catalogue

Monday, 2 March 2020
In October 2017, Boxrs4ALL was founded by Thom Uidriks and Spijk Geene in The Netherlands after winning national and international pitching contests. Boxrs4ALL sells men’s underwear in The Netherlands online and donates a pair of underwear to Tanzanian school children for every pair sold. The…
Some Strings Attached - Managing Trade-offs with Equity-based Compensation at Boxrs4ALL cover
Monday, 2 March 2020
The impact asset manager Finance in Motion (FiM) was founded in 2009 by Sylvia Wisniwski in Frankfurt. The company has grown significantly over the years into one of the world's leading impact investment managers. They leverage finance to create a positive change for people and planet. The start-up…
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Monday, 2 March 2020
Kevin van Wijk had always been a 'sneaker freaker'. As a result of his love and passion for footwear, in 2010 he founded VICO Movement: an independent product-driven footwear brand, valuing European quality, distinctive design, craftsmanship and sustainability. After a promising start in the…
VICO Movement: Changing the Sole of a Footwear Firm cover
Thursday, 6 February 2020
SecureLink was founded in Belgium in 2003. In 2008, the three co-founders acquired ownership and moved the company to Sliedricht, the Netherlands. They realized early on that the industry was based on the mantra ‘Eat or get eaten’ and set out an ambitious plan for growth. In 2014, a new CFO was…
SecureLink: When Growth Happens Faster Than a Wink cover
  • Willemstein, (Tessel)
  • Gatt, C. (Carla)
  • Chaudhri, V. (Vidhi)
Thursday, 6 February 2020
The principle of building and maintaining a reputation of exclusivity has long been acknowledged as the key to the success of luxury brands. The way these ambitions are realized often remains hidden from the public eye. In June 2018, British luxury brand Burberry faced considerable backlash after…
Balancing Exclusivity and Sustainability in the Luxury Fashion Industry: #Burnberry cover
  • Carney, (William)
Wednesday, 20 November 2019
This case explores the situation of M-PESA within the Kenyan mobile money market, illustrating the rapid growth and maturation of mobile money within the domestic market and the impact of rapid international diffusion. M-PESA has enjoyed a decade long period of success within the Kenyan market. It…
M-PESA MATURES: The Price of Success cover
Friday, 15 November 2019
Sustainability and money often seem like opposite ends of the pole – sustainability the way to a purer world, money its tainted obstacle. Analysts often struggle to integrate sustainability into investing; but we need money to reach our greener goals. This case provides a tool to integrate…
Shifting from Shareholder to Stakeholder Model: Using Sustainable Investment to Align Profit with Purposefulness cover
  • Bogenrieder, I.M. (Irma)
  • Gatt, C. (Carla)
Monday, 4 November 2019
Founded in 2009, HousingAnywhere started as a student-to-student platform proposing its services to universities. At the time, the focus was to help international students find a suitable home in the Netherlands. Not only did the need for accommodation grow bigger, but international mobility became…
Housing Anywhere: Finding Accommodation Abroad at the Click of a Button cover
Monday, 4 November 2019
Founded in 1999 by three Erasmus University students, the Dutch e-commerce firm Coolblue has gone on to experience exponential growth, mainly due to its obsessive focus on data and its two KPIs, the Net Promoter Score and EBITDA. In 2017, Coolblue’s main aims – make customers happy and make money –…
Coolblue: Thriving and Making Customers Happy is the New Blue cover
Monday, 4 November 2019
On March 27, 2018, Hugo de Koning, co-founder of YoungCapital, a web-based, recruitment agency focused on students and young professionals, laughed on the phone with one of his largest clients. In anticipation of April Fool's Day, YoungCapital's marketing department had launched a campaign to ease…
YoungCapital: Reinventing the Staffing Industry cover