Tuesday, 23 May 2023
SparQ Inc. is the market leader in the design, development, marketing, and sale of outdoor, sports, and leisure apparel and footwear. Due to its global dispersion, SparQ faces significant logistical and supply chain related challenges, one of which is making efficient and resilient outbound and…
Thursday, 9 March 2023
This case brings attention to the complex intricacies of bringing about innovation and change in a multinational corporation (MNC). It displays the challenges managers face, when driving entrepreneurship in a complex MNC organisation, with delegated responsibilities and where multiple organisational…
Thursday, 23 February 2023
This case describes the evolution of the Colombian non-profit foundation “Fundación llena una botella de amor” – Botellas de Amor (fill up a bottle with love), from its beginnings to its current situation (2021-2022). It discusses the role of different actors and explains the process used from the…
Thursday, 23 February 2023
Apna Talab Abhiyan, or the ‘Own-a-Pond Initiative’, was started in 2003 by local farmers and NGOs with the support of the local government administration in the drought prone Bundelkhand region of North-Central India. The goal of Apna Talab Abhiyan was to revive traditional knowledge of rainwater…
Thursday, 23 February 2023
This case study presents an initiative for the development and innovation of alternative farming technology in the Global North. L’Atelier Paysan is a non-governmental organisation in France initiated in 2011 by a collective of small-hold farmers and organic farming activists. The co-operative…
Friday, 14 October 2022
The case recounts how Ivo Rutten, Head of Ventures at Philips Lighting, embarked on a journey within the company (now Signify) to promote his idea for a new technology, which he hoped would solve a common technical problem in shipping: biofouling. Biofouling is the colonization of a ship’s hull by…
Friday, 14 October 2022
Ivo Rutten and Roelant Hietbrink, head of the ShipShape project, were rehearsing their pitch and finalizing their slides to present to the recently appointed Chief Technology Officer of Philips Lighting, Olivia Qiu. Rutten concluded from observing Qiu that she usually approved projects if they fit…
Friday, 14 October 2022
It was 2019, five years after Ivo Rutten and Roelant Hietbrink pitched ShipShape to Philips Lighting’s CTO Olivia Qiu. During these five years, many things had happened: the project was killed and reborn, was transferred to another department and acquired new leadership. It had taken shape in…
Tuesday, 4 October 2022
This multi-source rich case offers opportunities to engage students in a wide variety of topics related to technology, innovation, marketing, entrepreneurship and strategy. It describes the challenges facing CEO and co-founder Diane Janknegt of Wizenoze, an Amsterdam-based EdTech start-up, as her…
Tuesday, 4 October 2022
Between 2001 and 2006, a dedicated high-speed rail track was built between Amsterdam (the Netherlands) and the Belgian border. A concession for operating the connections was awarded to a consortium including Dutch Railways (NS), which then set up a task force to purchase the necessary trains. After…
