Case Catalogue

Case Catalogue

Tuesday, 1 November 2016
From its inception, the focus of HousingAnywhere – a student housing online platform – had been on international expansion. Nonetheless, as HousingAnywhere began to grow and expand beyond national borders, an issue imperative to the startup’s success became apparent: Neither the company nor its...
HOUSINGANYWHERE.COM cover
  • Habimana, T (Tania)
  • Held, L (Lukas)
  • Babre, J (Julija)
Tuesday, 1 November 2016
Suitsupply was founded in 2000 in Amsterdam, the Netherlands. The vertically integrated company made its breakthrough in the Dutch suit market, a market highly saturated by up-market luxury brands and a few lower-end and low-quality brands, by offering bespoke high-quality suits at accessible...
Suitsupply: Expanding into China? cover
  • Von Schmid, A (Alexander)
  • Yue, T. (Tao)
Tuesday, 1 November 2016
Tom Anderson is head of the software department at the German company TrustOurSoftware that makes software for self-driving cars. The board of directors asked him to make a recommendation for strategies on how to programme the cars. Due to a near accident with pedestrians he has recently...
Whom to Save: Ethics for Self-driving Cars cover
  • Heimeriks, K.H. (Koen)
  • Gunther, M (Mark)
  • Lelieveld, (Margrit)
Tuesday, 1 November 2016
The case illustrates how Philips’ new venture integration team applies a new capability, captured in the “sales integration approach” (SIA), to organically grow its Asian Professional Lighting Entertainment activities. The capability, designed for acquisition integration, has previously helped...
Lighting Up Philips' Asian Entertainment Activities (B) cover
  • Hoffman, A.N. (Alan)
  • Gold, N. (Natalia)
Tuesday, 1 November 2016
Uber grew rapidly since its inception in 2009 and by 2015 it was providing carpooling services in 300 major cities in 58 countries around the world. As Uber moved forward into new territories, however, it got entangled in many regulatory and legal hassles. The company had to figure out how to...
Uber: Feeling the Heat from Competitors and Regulators Worldwide cover
Tuesday, 1 November 2016
This is part of a case series. The field of health care is changing due to a variety of factors, such as rising costs, demographic changes, technological innovation, the introduction of more business-like and market-based principles, and an increased involvement of the media and the general public....
PULSE: QUALITY CONTROL AT XPERT CLINIC CASE B cover
  • Van der Star, G (Gerard)
  • Maas, A. (Arne)
  • Van Bruggen, G.H. (Gerrit)
Tuesday, 1 November 2016
Agri-business is one of the driving forces of the Dutch economy. Due to environmental challenges, it has evolved into an extremely innovative sector. The ambition to grow food with fewer resources has resulted in the Ocron Crop Management system: a combination of intelligent sensors, the Internet,...
OCRON: AGRIBUSINESS MARKETING cover
  • Ferwerda, W. (Willem)
  • Comiteau, L. (Lauren)
Tuesday, 1 November 2016
There are some two billion hectares of severely depleted land on Earth, some 20 percent of the planet, due to decades of agro-farming, deforestation, overfishing and over-grazing. Ecologist and former IUCN NL director Willem Ferwerda wants to reclaim them a few hundred thousand hectors at a time,...
The Business of Ecosystem Restoration cover
  • Akemu, O ()
  • Whiteman, G.M. (Gail)
Tuesday, 1 November 2016
The Fairphone case examines the emergence of and challenges facing start-up social enterprise, Fairphone, based in Amsterdam, The Netherlands. Founded by industrial designer, Bas van Abel in January 2013, with a mission to “produce a seriously cool smartphone putting social values first,” Fairphone...
Fairphone: Organising for Sustained Social Impact cover
  • Milanovic, (Ana)
  • Laker, (Maximilian)
  • Gupta, (Siddarth)
  • Hulsink, W. (Wim)
  • Sousa, (Cristine)
Tuesday, 1 November 2016
By 2013, eGym as a B2B business had already grown a considerable size, receiving seed funding to successfully introduce a hardware and software fitness product into the German market. The hardware product was a circuit of high-tech fitness-machines, which increased workout quality and effectiveness....
eGym – Make fitness your lifestyle cover