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  • Hoffmann, A. (Alan)
Wednesday, 1 January 2014
Founded by Steve Ells in 1993, Chipotle Mexican Grill quickly became one of the fastest growing restaurant chains in US history. People loved Chipotle because of the tasty and healthy food as well as its edgy, trendy, stylish brand image. Chipotle established itself as a successful company…
Chipotle Mexican Grill, Inc.: Conscious Capitalism by Serving 'Food with Integrity' cover
  • Hoffmann, A. (Alan)
Wednesday, 1 January 2014
3D Systems, the pioneer of 3D printing, predicted a future where "kids from 8 to 80" could design and print their ideas at home. By 2013, 9 years after the creation of the first working 3D printer, there were more than 30 major 3D printing companies competing for market share. 3DS and its main…
3D Systems: ‘Stuck in the Middle’ of the 3D Printer Boom? cover
  • Hoffmann, A. (Alan)
Wednesday, 1 January 2014
For more than 60 years, beginning in 1950, Dunkin’ Donuts was one of the world's leading franchisors of quick service restaurants (QSR). Its franchising model fostered consistent growth and allowed it to open more than 10,000 stores in the US and abroad, selling high quality coffee with fast service…
Dunkin’ Donuts: Global Expansion Through Franchising cover
  • Hoffman, A.N. (Alan)
Tuesday, 1 January 2013

After becoming a giant in the on-line sales community, Amazon was at a crossroads with regard to its push into technology versus its general merchandise. Which strategic direction should it choose in order to mitigate the current challenges and continue to pursue its growth strategy?

Amazon.com, Inc.: Retailing Giant to High Tech Player? cover
  • Hoffman, A.N. (Alan)
  • Hunger, J.D. (David)
Tuesday, 1 January 2013

In the extremely competitive and volatile airline industry, Delta Airlines was cautiously exploring opportunities for entering new markets, routes, and partnerships to boost market share and reduce costs. What strategies could Delta Airline pursue to survive and thrive during a time when many other airlines were struggling to stay afloat?

Delta Air Lines (2012): Navigating An Uncertain Environment cover
  • Hoffman, A.N. (Alan)
Tuesday, 1 January 2013

GE Capital was downsized and reorganized into a leaner and more focused firm after being hit hard by the 2008 economic recession. In 2012, it hoped to see continued sustainable growth and lower portfolio risk, but it was still purchasing underpriced assets from even more troubled competitors. How could the company maintain sustainable growth earnings with growing margins and lower portfolio risk, as well as return money to investors and resume paying dividends to its parent company?

General Electric, GE Capital and the Financial Crisis of 2008: The Best of the Worst in the Financial Sector? cover
  • Hoffman, A.N. (Alan)
Tuesday, 1 January 2013

Netflix suffered a huge loss of subscribers after splitting its DVD delivery service from its on-line streaming service. Despite this setback, Netflix continued to believe that by providing the cheapest and best subscription-paid, commercial-free streaming of movies and TV shows, it could rapidly and profitably fulfill its envisioned goal to become the world's best entertainment distribution platform.

Netflix: Rebranding and Price Increase Debacle cover
  • Hoffmann, A. (Alan)
Tuesday, 1 January 2013
Ron Johnson, the architect behind Apple's wildly successful retail stores and 15-year Target veteran, became J.C. Penney’s new CEO in November 2011. J.C. Penney had high hopes for Johnson, who proceeded to make drastic changes to the company including the implementation of a new logo and a new…
J.C. Penney Company, Inc.: Surviving the Ron Johnson (CEO) Era cover
  • Hulsink, W. (Wim)
  • Polano, F. (Francesco)
  • Eckelmann, E. (Eric)
  • Talarico, A.C. (Ana Carolina)
Tuesday, 1 January 2013

The Italian family firm AFG bought a defective plant when it decided to expand business. AFG had three options to resolve the problem but none were ideal – each had its own risks and long-term consequences for the business, as well as the family. Which option was most consistent with AFG’s market and capital position, vision, mission and goals?

The Future of AFG: How Family Attachment Influenced Growth cover
  • Hulsink, W. (Wim)
  • Kryklii, G. (Ganna)
  • Meszaros, O. (Orsolya)
  • Van Vught, I. (Irene)
Tuesday, 1 January 2013

Welten, a pioneer in the combination of financial education and secondment in the Netherlands, failed to expand into Suriname (the former Dutch colony) in 2008. Four years later, Welten considered returning to Suriname. Would it succeed this time?

Welten Suriname: From Love to Serious Business cover