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Blog: Friday, 25 April 2025

Author: Isabella Bremmers-Carrasco, PhD candidate at VU Amsterdam

The roundtable discussion 'Think Like an International Organisation,' chaired by Mariagrazia Squicciarini, Chief of the Executive Office for the Social and Human Sciences Sector at UNESCO, highlighted the comprehensive efforts undertaken and the underlying principles of its Recommendation on the Ethics of Artificial Intelligence. While UNESCO cannot impose strict regulations, it can effectively recommend and advocate ethical principles.

 

UNESCO (the United Nations Educational, Scientific and Cultural Organisation) has proactively shaped the global discourse on Artificial Intelligence (AI), focusing on its ethical use, societal implications, and governance. In 2021, UNESCO Member States adopted the Recommendation on the Ethics of Artificial Intelligence, a global normative framework designed to guide the ethical development, deployment and use of AI. This represents the only comprehensive global ethical framework adopted by a UNESCO’s 194 member states.

AI's rapid advancement and deployment necessitate a global robust governance framework to ensure its ethical and beneficial development for society. As AI is a technology with boundless applications and potential for misuse, the recommendation sought to balance its societal implications worldwide with its prospect benefits, leveraging fundamental human rights, fundamental freedoms and human dignity.

An interesting insight from the discussion was the need to distinguish between "responsible" and "ethical" AI. While responsible AI emphasises technical considerations, ethical AI is grounded in human rights principles. This distinction aligns with UNESCO's broader approach to AI ethics, which centres on the connection between AI development and human rights. Also, UNESCO fosters has adopted a flexible definition of AI that can evolve as technology advances, while prioritising ethical considerations in AI governance, development and use.

“It is worth highlighting that the UNESCO Recommendation on the Ethics of Artificial Intelligence demonstrates the importance of balancing global approaches with national and local needs.”

For instance, a policy chapter in the Recommendation concerns gender equality, stressing the need for gender diversity and inclusiveness in AI development teams, to mitigate bias and discrimination in AI systems and avoid exacerbating existing gender gaps. Additionally, the importance of assessing the direct and indirect environmental impact (e.g., CO2 emitted with AI, water lost, etc,) throughout the AI system's life cycle for member states and businesses was also emphasised. 

Concerns were also raised in relation to the need for AI governance for business enterprises and other stakeholders - both public and private, as e.g. larger companies have the resources to invest in AI technology while smaller ones struggle, thus leading to gaps with SMEs. An interesting development discussed was the use of agentic tools, a subset of AI development involving LLMs that can interact with other LLMs to mimic human expertise (e.g., expert marketing, expert in finance, etc.), presenting a complex picture of opportunities and challenges. While they may  contribute to democratise access to expert knowledge and boost productivity for SMEs, agentic tools and their use also raise concerns about possible job displacements, including for highly skilled professionals. As a result, UNESCO advocates for member states to support collaborative agreements with various stakeholders to bridge the skill gap through education and training programmes. 

It is worth highlighting that the UNESCO Recommendation on the Ethics of Artificial Intelligence demonstrates the importance of balancing global approaches with national and local needs. Policy decisions cannot be entirely isolated from international relations, investments and other external components, they are not mutually exclusive and overlap. Ensuring the development of culturally relevant AI approaches represents a complex but needed issue. While fostering regional collaboration and knowledge-sharing through UNESCO regional councils is a crucial step in capacity building, it is essential to critically reflect on the potential to coordinate approaches and governance. AI provides an opportunity for developing countries to address their specific challenges and despite potential infrastructure limitations, these nations are active participants in the global AI discourse. To truly empower developing nations, it is paramount to support the growth of local expertise and create an enabling environment for innovation that is grounded in local values and priorities, as well as global human rights.

Ultimately, governance and regulation for AI should not be viewed as a barrier to innovation, but rather as a tool to harness AI's potential for good. For example, regulation in the pharmaceutical industry did not hinder innovation; instead, it created a clear framework to ensure drug safety, efficacy, and public trust. Similarly, UNESCO’s Recommendation opens the discussion on how to fairly distribute the benefits of AI and making policy flexible enough to adapt to new developments. As AI continues to evolve, promoting international cooperation and advancing ethical guidelines are essential, as is equipping individuals and communities alike with the knowledge and skills necessary to navigate their lives and futures. 

 

Citations:

https://www.unesco.org/en/artificial-intelligence/recommendation-ethics?hub=32618

https://link.springer.com/chapter/10.1007/978-3-030-69128-8_15

 

 

Isabella Bremmers-Carrasco

PhD Candidate

School of Business and Economics, Knowledge, Information and Innovation

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