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Summer Course in Corporate Communication

Summer Course in Corporate Communication
  • Starting date

    15-18 June 2026

  • Duration

    4 days

  • Fee

    €5,550

  • Language

    English

  • Format

    In person

In an environment where reputation, trust, and stakeholder expectations evolve rapidly, communication professionals are expected to think and act strategically. This four-day Executive Summer Course equips you with the academic foundations and practical insight to strengthen your role as a trusted adviser and strategic partner.

This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

RSM's accreditations

For more than 30 years, this summer course has brought together communication professionals from corporate, public, and non-profit sectors. Its continued relevance reflects a consistent focus on academic rigour, practical application, and peer learning at executive level.

In this course you will:

  • acquire an in-depth view of the latest developments, tools, and practical and academic insights into the fundamental key issues of corporate communication, such as organisational identity, corporate branding, and strategic reputation management
  • explore the development of corporate communication strategies and the implementation of communication programmes and campaigns
  • be able to put into practice what you have learned and help your organisation optimise its communications based on academic insights and best practices
  • help increase business value through effective communication strategies.

The following topics will be addressed in this course

Strategic corporate communication

  • How to play the game and create value for your organisation?
  • How do you contribute to corporate success?
  • Define your role and set communication goals
  • Corporate communication in agile organisations
Day 1

Corporate branding

  • The power of Brands
  • Brand portfolio management; product brand versus corporate brand
  • Two case studies
  • Corporate Branding from different perspectives
Day 2

The Trusted Adviser Role

  • The concept of the Trusted Adviser
  • The Trusted Adviser's mindset and competencies
  • The Trusted Adviser's competencies and knowledge
  • How Trusted Advisers build personal trust
Day 3

Organisational Identity

  • Identity, image and reputation
  • Organisational Identity: from analysis to specific messaging strategies
  • Two workshops
  • Guest lecture
Day 4

Learning objectives

After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will

  • explore the theoretical foundations of corporate communication, such as identity, branding, reputation management and strategic communication
  • apply theoretical frameworks to diagnose and describe the identity of your organistion
  • develop an identity-led communication strategy and positioning for your organisation
  • acquire a deep understanding of the power of brands for customers and organisations
  • learn how a firm’s brand portfolio (including both product and corporate brands) can be leveraged for growth
  • reflect on how internal and external processes affect corporate reputation and brand equity in the long-term
  • apply tools to systematise, reflect upon and describe communication objectives aligned to corporate goals
  • understand the concept of agility, its drivers, and its relevance for corporate communication
  • Critically analyse the trusted advisory relationship with senior leaders, identifying the conditions, behaviours and positioning required to establish and sustain influence at the highest levels of an organisation.
  • Apply and reflect on a versatile toolkit of advisory techniques, selecting approaches that align with context, stakeholder needs and the desired strategic outcome.

Want to know more?

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For whom

See where other participants come from

This executive-level course offers working professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

The Executive Summer Course in Corporate Communication is designed for:

Corporate communication professionals: it will deepen your knowledge of corporate communication. It offers a valuable opportunity for you to expand your skills and understanding in the field.

General managers: This course equips you with insights into corporate communication that can be vital for making strategic decisions and optimising communication within their organisations.

Consultants: It will help you enhance your expertise, stay updated on the latest developments, and provide more informed and effective advice to your clients.

Participants who preferably hold at least a bachelor degree and 3+ years of working experience in the corporate communication field and related.

Testimonials

Read what previous participants say about this course

I really enjoyed the Executive Summer Course in Corporate Communication thanks to the highly qualified professors and spokespersons of international organisations which operate in complex environments. It was also very inspiring to meet and collaborate with other communication professionals

Laurens Ohlenroth - Communications Manager at Nederlandse Spoorwegen (NS)

As a communications professional, one never stops learning because our field is in a constant state of flux. Academic theory and practical knowledge are closely intertwined in this course. It was very valuable for me to get in contact with other professionals and to learn from one another.

Karin Ooms – Business Partner Communication at KLM

Faculty

Prof. Joep Cornelissen

Professor Joep Cornelissen is Academic Director of the MScCC programme and Professor of Corporate Communication & Management at RSM. 

Prof. Anne Gregory

Anne Gregory is Professor Emeritus of Corporate Communication at the University of Huddersfield.

Prof. Oriol Iglesias

Oriol Iglesias is a professor and director at the ESADE Business School Department of Marketing. 

Prof. Ansgar Zerfass

Ansgar Zerfass is Professor and Chair in Strategic Communication at the Universität Leipzig.

Practical information

Dates

15-18 June 2026

Dates

Fee

The total costs for participation in the Executive Summer Course are € 5,550.-. Included are:

  • 3 nights accommodation, breakfasts, lunches & dinners
  • Study materials: book and reader
  • Certificate
Fees

Location

The programme takes place at an external location:

Kasteel Oud Poelgeest
Poelgeesterweg 1
2341 NM Oegstgeest
The Netherlands

 

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

Review terms & conditions

Replacements

The participant can be substituted by someone from the same organisation on the same course without extra costs.

Interested in an executive master degree?

This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.

Find out more