You learn through hands-on workshops and in-depth training to detect patterns and trends. Your instructors each have their own expertise in particular business and management domains and will train you to apply your analytical skills in each domain. This specialisation of our MScBA programme also benefits from the ‘intellectual engine’ that is the Erasmus Centre for Data Analytics at RSM; its network of companies and the on-campus Data Lab provide a rich environment for you to develop your skills and knowledge.
During this programme specialisation, you will:
Design business models that exploit technological superiority
Learn how to effectively communicate recommendations from a business analytics project
Discover how to deal with ethical dilemmas in data science
Contribute to positive changes in business
After my business bachelor, a business analysis internship at Amazon (Luxembourg) and working as a web developer at Accenture (Bulgaria), it was time for me to combine my business and technical knowledge, and extend it even further with the MSc in Business Analytics & Management at RSM.
Kameliya Stefanova, Bulgaria (first cohort, MScBA Business Analytics & Management 2021)
The MScBA in Business Analytics & Management is aimed at bachelor graduates with a business background and a good quantitative or technical orientation, and graduates from engineering and the hard sciences who are interested in business.
It’s a specialised master programme for those who want to develop their skills in managing complex business analytics projects – from understanding the business problem and its environment, and selecting and executing the methods of analysis, to communicating the results to internal and external stakeholders.
Graduates from this programme can expect exciting employment opportunities. Data analysts and data scientists have been identified as the fastest growing jobs of the future in the Future of Work report written by McKinsey.