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Business has become data-rich, even in the more ‘traditional’ sectors of business. People are needed who can find the business benefits through decision-driven analytics. Think of supermarkets with their wealth of data, logistics firms that are reliant on precise routing and timing information, or fintech companies that analyse vast volumes of financial transactions.
In this specialisation of our one-year, full-time MScBA study programme, you learn to understand, solve and communicate strategic, tactical and operational challenges from data in organisations.
What these challenges have in common is their complexity. The solution: advanced analytics. The results from this can be extremely valuable for business. You learn how to look beyond correlations of causal relationships, which can help you tackle real-life problems in the business world.
After completing your core courses, you can choose from electives such as Analysing Digital Footprints, Supply Chain Analytics, or Fintech: business models and applications. After you have completed your electives, you write your thesis, either internally or in combination with a thesis-based internship.
This programme is offered by Erasmus University Rotterdam. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
At RSM, we really learn by applying rather than just learning the theory without knowing how the theory is applied to real-life contexts. I really enjoy the steep learning curve from my internship too, as I am learning new things within a company context. RSM is also helping me understand how business practices can either contribute or hinder sustainable development, equipping me with knowledge and skills to address complex societal issues. You can also build meaningful connections within the international RSM community; this can enrich your experience and open doors to new opportunities.
Nadya Hagen, Dutch & Indonesian (MScBA Business Analytics & Management 2024)
