Online Master Marketing and Data Intelligence

The Online MSc Marketing and Data Intelligence is for professionals with at least three years of work experience, preferably (but not necessary) in a job that builds on data-driven insights to support the organisation’s marketing decisions. 

The master is ideal for professionals who are passionate and curious about emerging technologies, and want to learn how to confidently use in-demand data science tools and methods like R programming, visualisation, and machine learning for marketing decision-making. 

The master is also for individuals who are looking to change careers, or accelerate career progression by gaining expertise in marketing, advanced data analytics and AI.

The final application deadline for the February 2026 intake has been extended to: 

Friday January 30, 2026, 23:59 CET

As a learner, you are expected to commit to around 16 hours of studying a week during the lecture periods.

The adoption of artificial intelligence and the growing use of data is positively affecting the job market in several ways, most notably by creating a strong new demand for skilled professionals working at the intersection of marketing and data science. This trend is evident across various sectors and is reshaping workforce dynamics. 

Graduates can potentially enter roles such as:

• data translator (working at the intersection of marketing and data science)
• marketer or digital marketer
• analytics consultant
• business intelligence specialist
• AI/ML marketing lead
• customer insight manager
• competitive intelligence lead
• attribution/media mix modeling specialist
• (senior) marketing data scientist
• marketing data science lead

Yes, we offer different ways to finance your master, such as payment plans.

There is also a wide range of scholarships and incentives now available for applicants (which can range from €500-€2000 off your tuition fees).

Please click here to read more about financing your online master.

 Applicants may submit their English language proficiency certificate either during the application process or at a later stage.  

Kindly note that, in accordance with our admissions policy, we are unable to issue an official offer letter and therefore cannot confirm your place in the programme until we have received and verified your English proficiency test results. 

 For more details on the accepted tests, minimum subscore and minimum total score, please click here.

Who is exempt?

A Bachelor degree or International Baccalaureate taught entirely in English is not sufficient grounds for an exemption from the English language proficiency certificate. Exemptions are granted in the following cases: 

• You have obtained your diploma in person in one of the following countries: Australia, Canada (with the exception of Quebec), Ireland, New Zealand, South-Africa, United Kingdom (with the exception of commonwealth countries and territories) and United States of America and have followed that higher education for at least the last two years in English.
• English was your first language during your secondary school education for at least 2,5 years in one of the above mentioned countries.
• You have obtained a Dutch VWO diploma in the Netherlands and English was one of your exam subjects.
• You have obtained Dutch four year HBO diploma in the Netherlands including an English language course.
• You are in possession of a Dutch higher professional education (HBO) propaedeutic certificate obtained in the Netherlands or a propaedeutic certificate or statement of a successfully completed first bachelor year from a Dutch university and the subject English has formed part of the exam to obtain that certificate.
• You have obtained a Dutch WO diploma in the Netherlands, and your entire education was taught in English.

Please note: The Admissions Board will make the final decision on granting you an exemption for the English language test based on the above mentioned criteria. If you believe that you can be exempted from the English test and it's not mentioned in the above mentioned criterias, please email onlinemasters@rsm.nl, however, please note that this does not guarantee that you will be exempted from the English test.

During the Online MSc Marketing and Data Intelligence learners do not have to write a thesis.

Instead, throughout the master programme, learners work towards mastering a set out Intended Learning Outcomes (ILOs). As they progress, they build an ILO scoreboard that shows their achievements for each ILO at the programme level. To graduate, learners must meet all the ILOs.

As ILOs represent the final learning goals, more weight is given to results from modules in the second year of the programme.

The digital ILO scoreboard:

• Provides learners with feedback during their studies, complementing the learner’s self-reflection assignments.
• Enables learners to monitor their progress through both their grades for each of the modules and the reported degree of mastery of each ILO.
• Helps to track whether learners are meeting all the ILOs throughout the programme, based on the course assessments.

This online master is a collaboration between Erasmus School of Economics, Erasmus University Rotterdam, and RSM BV. 

With Online Master Marketing and Data Intelligence you will have access to content from Erasmus School of Economics and to their faculty, who are experts in their fields and active researchers. 

RSM BV is responsible for the execution and delivery of this programme on behalf of Erasmus School of Economics. All inquiries regarding the programme, including contractual matters, should be directed to RSM BV. Upon successful completion of the programme and fulfilment of all requirements, graduates will receive a MSc degree in Marketing and Data Intelligence from Erasmus University Rotterdam. 

For more information about the legal structure of Rotterdam School of Management BV, click here.