More information


Dr. Dietz earned his Ph.D. and MSc. degrees from Rotterdam School of Management, Erasmus University. His research focuses on the management of salespeople. His articles have been published in Journal of Marketing, and Journal of the Academy of Marketing Science. His research has been covered by several Dutch media and magazines for professionals. He has served as an ad-hoc reviewer for JM, and is on the Editorial Board of Journal of Personal Selling & Sales Management. Bart teaches HR to undergraduates, master students and business professionals. He consulted and presented for companies like Manpower, Heineken, Ernst & Young, Cendris, and RET.


Academic (4)
  • Dietz, HMS., van Knippenberg, D., Hirst, G., & Restubog, S. (2015). Outperforming whom? A multi-level study of performance-prove goal orientation, performance, and the moderating role of shared team identification. Journal of Applied Psychology, 100(6), 1811-1824.

  • Evans, K. R., McFarland, R. G., Dietz, HMS., & Jaramillo, F. (2012). Advancing Sales Performance Research: A Focus on Five under Researched Topic Areas. Journal of Personal Selling & Sales Management, 31(1), 89-106.

  • Verbeke, W., Dietz, HMS., & Verwaal, E. (2011). Drivers of Sales Performance: A Contemporary Meta-Analysis. Have salespeople become knowledge brokers? Journal of the Academy of Marketing Science, 39(3), 407-428.

  • Verbeke, W., Belschak, FD., Bakker, A., & Dietz, HMS. (2008). When intelligence is (dys)funtional for achieving sales performance. Journal of Marketing, 72(4), 44-57.

Academic (2)
  • Dietz, HMS., & Poutsma, F. (2013). HRM Policies and Firm Performance: The Role of the Synergy of Policies. In E. Parry, E. Stavrou, & M. Lazarova (Eds.), Global Trends in Human Resource Management Palgrave Macmillan.

  • Dietz, HMS., Hoogendoorn, J., Kabst, R., & Schmelter, A. (2004). The Netherlands and Germany: Flexibility or Rigidity? In W. Mayerhofen (Ed.), Human Resource Management in Europe: Evidence of Convergence? Elsevier/Butterworth-Heinemann.

Academic (1)
  • Dietz, HMS., Feng, L., Hendrikse, G., & Jiang, T. (2009). Scale and alignment in compensation practices of franchises. In J. A. I. M. Burgers (Ed.), Franchise en Human Resource Management (Vol. 3, pp. 93-101). Nederlandse Franchise Vereniging.

Externally prepared (1)
  • Dietz, HMS. (2009). Managing (sales)people towards performance. HR strategy, leadership & teamwork. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University Rotterdam (EUR).


Talent Acquisition

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
  • Code: BMME151
  • Level: ERIM, Exchange, IM/CEMS, Master

Sales Force Leadership

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
  • Code: BMME161
  • Level: ERIM, Exchange, IM/CEMS, Master

HRM Master Thesis

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2018/2019
  • Code: BMMTHRM
  • Level: Master

POC Master Thesis

  • Study year: 2023/2024
  • Code: BMMTPOC
  • Level: Master

Past courses

OCC Master Thesis

  • Study year: 2021/2022, 2020/2021
  • Code: BMMTOCC
  • Level: Master

HRM-OCC Master Thesis

  • Study year: 2020/2021
  • ECTS: 16 Level: Master

Interim project

  • Study year: 2020/2021, 2019/2020
  • Code: BKB0032
  • Level: Bachelor 3

OLD STYLE - Current Issues in HRM

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM02HRM
  • ECTS: 5 Level: Master

Strategic HRM

  • Study year: 2020/2021
  • Code: BM07HRM
  • Level: ERIM, Exchange, IM/CEMS, Master

Introduction to business administration

  • Study year: 2019/2020, 2018/2019, 2017/2018
  • Code: BKB001

Human resource management

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BM13MIM
  • ECTS: 2 Level: Master

Current issues in HRM

  • Study year: 2014/2015
  • Code: RSM02HRM
  • ECTS: 5 Level: Master

Human resource management

  • Study year: 2014/2015
  • Code: BKM13GM
  • ECTS: 2 Level: Master

Featured in the media

  • Vrouwen managen naar de top

    It has long been clear that there are important differences between men and women when it comes to how they make career decisions. But are you also aware of the differences between women? Do not fall into the stereotype image that…

  • Tips voor de thuisblijvers

    Bart Dietz is interviewed for tips for people who are not going for vacation in the summer.