Zhiyan Wu
Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

More information


I am an Associate Professor of Strategy at Erasmus University.

My research examines the sociopolitical dimension of firms, with a particular focus on corporate governance, social activism, and nonmarket strategy. To advance my theoretical interest, I often use natural experiments to overcome the challenges of inferring causality. My work has been accepted for publication in the Academy of Management Journal, Journal of Management, Management Science, and Organization Science.

I teach MSc, MBA/EMBA, and Ph.D. courses at Erasmus University. I recently won the Best New Course of the Year Award in the area of Strategy and Entrepreneurship, and I was nominated by my students for the prestigious RSM Innovative Teaching Award.

I spend my free time gardening. 

For more information about my research and teaching, please visit my personal website:


Academic (4)
  • Wu, Z., Naldi, L., Wennberg, K., & Uman, T. (2024). Learning from Their Daughters: Family Exposure to Gender Disparity and Female Representation in Male-Led Ventures. Management Science, 70(2), 671-693.

  • Wu, Z., & Liu, S. (2023). Corporate Responses to Social Activism: A Review and Research Agenda. Journal of Management, 50(6), 2046-2072. Advance online publication.

  • Mitchell, W., Wu, Z., Bruton, G., & Gautam, D. (2022). Microlevel Analysis of Institutional Intermediation in a Rudimentary Market-Based Economy: Entrepreneurship in Kathmandu’s Indrachok Market. Organization Science, 33(6), 2106-2134.

  • Krause, R., Wu, Z., Bruton, G., & Carter, S. (2019). The Coercive Isomorphism Ripple Effect: An Investigation of Nonprofit Interlocks on Corporate Boards. Academy of Management Journal, 62(1), 283-308.


Causal Inference

  • Study year: 2023/2024
  • Code: BERMAMC023
  • Level: PhD

Influence and Persuasion

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMME137
  • Level: Master, Master, Master, Master

Irrational Lab

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
  • Code: BMME152
  • Level: Master, Master, Master, Master

Negotiation and Conflict Management

  • Study year: 2023/2024, 2022/2023, 2021/2022
  • Code: BMME176
  • Level: Master, Master, Master, Master

Research Clinic

  • Study year: 2023/2024
  • Code: BMRCSE-SM
  • Level: Master

Introduction to Causal Inference

  • Study year: 2023/2024, 2022/2023
  • Code: BPTPHD1401
  • ECTS: 1

Past courses

Behavioral Strategy & Entrepreneurial Behavior

  • Study year: 2022/2023, 2020/2021
  • Code: BERMASC047
  • Level: PhD

New Business Development

  • Study year: 2020/2021, 2019/2020, 2018/2019
  • Code: BMME079
  • ECTS: 6 Level: Master, Master, Master, Master, Master

Causal Inference

  • Study year: 2019/2020
  • Code: BERMAMC021
  • Level: Master

Content Analysis

  • Study year: 2019/2020
  • Code: BERMAMC020
  • Level: Master

Featured in the media

Featured on RSM Discovery

Raising daughters nudges men to understand women’s struggles and thus support gender equality

When daughters experience gender disparity, fathers are better able to understand and sympathise with the hurdles women can face in society.