Zhiyan Wu
Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

More information


I am an Assistant Professor of Strategy at Erasmus University.

I study strategic leadership and governance, with a particular emphasis on nonmarket aspects. To advance my theoretical interest, I often use natural experiments to overcome the challenges of inferring causality. My work has been accepted for publication in the Academy of Management Journal, Management Science, and Organization Science.

I teach MSc, MBA/EMBA, and Ph.D. courses at Erasmus University. I recently won the Best New Course of the Year Award in the area of Strategy and Entrepreneurship, and I was nominated by my students for the prestigious RSM Innovative Teaching Award.

I spend my free time gardening.

For more information about my research and teaching, please visit my personal website:


Academic (3)
  • Wu, Z., Naldi, L., Wennberg, K., & Uman, T. (2023). Learning from Their Daughters: Family Exposure to Gender Disparity and Female Representation in Male-Led Ventures. Management Science. Advance online publication.

  • Mitchell, W., Wu, Z., Bruton, G., & Gautam, D. (2022). Microlevel Analysis of Institutional Intermediation in a Rudimentary Market-Based Economy: Entrepreneurship in Kathmandu’s Indrachok Market. Organization Science, 33(6), 2106-2134.

  • Krause, R., Wu, Z., Bruton, G., & Carter, S. (2019). The Coercive Isomorphism Ripple Effect: An Investigation of Nonprofit Interlocks on Corporate Boards. Academy of Management Journal, 62(1), 283-308.


Past courses

Behavioral Strategy & Entrepreneurial Behavior

  • Study year: 2022/2023, 2020/2021
  • Code: BERMASC047
  • Level: PhD

Causal Inference

  • Study year: 2022/2023
  • Code: BERMAMC023
  • Level: PhD

Influence and Persuasion

  • Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMME137
  • Level: Master, Master, Master, Master

Irrational Lab

  • Study year: 2022/2023, 2021/2022, 2020/2021
  • Code: BMME152
  • Level: Master, Master, Master, Master

Negotiation and Conflict Management

  • Study year: 2022/2023, 2021/2022
  • Code: BMME176
  • Level: Master, Master, Master, Master

New Business Development

  • Study year: 2020/2021, 2019/2020, 2018/2019
  • Code: BMME079
  • ECTS: 6 Level: Master, Master, Master, Master, Master

Causal Inference

  • Study year: 2019/2020
  • Code: BERMAMC021
  • Level: Master

Content Analysis

  • Study year: 2019/2020
  • Code: BERMAMC020
  • Level: Master