Profile
Agapi is passionate about how consumers make decisions online whereas history shows that she has followed a multidisciplinary academic path manifested in studying Computer Information Systems for her Bachelors degree, Economics & Informatics for her Masters to Marketing and Online Consumer Behaviour for her PhD. With a strong commitment to mentoring students her teaching emphasizes linking theoretical analysis with in depth case studies, while also taking into account the interconnection between the student’s own knowledge, culture and learning abilities..
Publications
Doctoral Thesis (1)
Internal (1)
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Fytraki, A. T. (2018). Behavioral Effects in Consumer Evaluations of Recommendation Systems. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus Universiteit Rotterdam (EUR).
