Profile
Anna Priante is Assistant Professor and Academic Director of MSc Business Information Management at Rotterdam School of Management (RSM), Erasmus University.
Her research is at the intersection of sociology and information systems and aims at understanding how digital technologies affect people, organizations and society at large. The overarching theme of her research is the social impact of digital technologies, that is, how digital technologies can be used to address relevant social problems and promote social change. More specifically, her work is organized in two main domains: 1) digitalization of education (including AI and technology-mediated learning) and inclusive education, and 2) social media and collective action, especially in the health domain. More recently, she also contributes to work on deepkafes and social media, acting as daily supervisor of a PhD candidate part of the AlgoSoc consortium.
In her research, Anna combines various methods, including network analytics, statistical analysis, and computational-intensive approaches for theory construction. Her work has been published in leading multi-disciplinary journals including New Media & Society, Social Networks, Information & Management, Nonprofit Voluntary Sector Quarterly, and Sociology of Health and Illenss, and has appeared in multiple international conferences (Academy of Management Annual Meeting, International Conference of Information Systems, Hawaii International Conference on System Sciences, American Sociology Association Annual Meeting, and International Sunbelt Social Network Conference).
Besides being active in education-related research, Anna is also an engaged lecturer striving towards educational innovation with social impact. Anna is a CLI Fellow and works on a project to improve inclusive education at RSM, especially focusing on inclusive teamwork and peer collaboration. In addition, she contributes to several educational projects on (Gen)AI innovation and is active member of the 'EdTech & Educational Analytics' Expert Practice at the Erasmus Center for Data Analytics (ECDA).
Anna holds a Ph.D. with a Sociology major from the University of Twente (The Netherlands), a MSc in Sociology and Social Research and a BSc in Sociology from the University of Trento (Italy). Before joining the Rotterdam School of Management, she was Assistant Professor at the Department of Business Administration (Entrepreneurship, Strategy and Innovation Management research group) at the University of Twente. In addition, she has been a visiting scholar at the UCLA (Los Angeles, US), McGill University (Montreal, Canada) and the University of Georgia (Athens, US).
Publications
Highlighted (4)
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Walker, E. T., van den Broek, T., Priante, A., & Ehrenhard, M. L. (2023). Patient-activist or ally? Assessing the effectiveness of conscience and beneficiary constituents in disease advocacy fundraising. Sociology of Health and Illness, 45(8), 1652-1672. https://doi.org/10.1111/1467-9566.13655
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Priante, A., Ehrenhard, M. L., van den Broek, T., Need, A., & Hiemstra, D. (2022). “Mo” Together or Alone? Investigating the Role of Fundraisers’ Networks in Online Peer-to-Peer Fundraising. Nonprofit and Voluntary Sector Quarterly, 51(5), 986-1009. https://doi.org/10.1177/08997640211057456
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van den Broek, T. A., Need, A., Ehrenhard, ML., Priante, A., & Hiemstra, D. (2019). The influence of network structure and prosocial cultural norms on charitable giving: A multilevel analysis of Movember’s fundraising campaigns in 24 countries. Social Networks (print), 58, 128-135. https://doi.org/10.1016/j.socnet.2019.04.001
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Priante, A., Ehrenhard, M. L., van den Broek, T. A., & Need, A. (2018). Identity and collective action via computer-mediated communication: A review and agenda for future research. New Media & Society, 20(7), 2647-2669. https://doi.org/10.1177/1461444817744783
Abstract (1)
Academic (1)
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Priante, A., Need, A., van den Broek, T. A., & Hiemstra, D. (2018). The role of Online Identity on Donations to Nonprofit Organizations in Online Health Campaigns. https://doi.org/10.5465/AMBPP.2018.18639abstract
Article (5)
Academic (5)
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Priante, A., & Tsekouras, D. (2025). Integrating technology in physical classrooms: The impact of game-based response systems on student learning experience. Information and Management, 62(3), Article 104105. https://doi.org/10.1016/j.im.2025.104105
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Walker, E. T., van den Broek, T., Priante, A., & Ehrenhard, M. L. (2023). Patient-activist or ally? Assessing the effectiveness of conscience and beneficiary constituents in disease advocacy fundraising. Sociology of Health and Illness, 45(8), 1652-1672. https://doi.org/10.1111/1467-9566.13655
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Priante, A., Ehrenhard, M. L., van den Broek, T., Need, A., & Hiemstra, D. (2022). “Mo” Together or Alone? Investigating the Role of Fundraisers’ Networks in Online Peer-to-Peer Fundraising. Nonprofit and Voluntary Sector Quarterly, 51(5), 986-1009. https://doi.org/10.1177/08997640211057456
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van den Broek, T. A., Need, A., Ehrenhard, ML., Priante, A., & Hiemstra, D. (2019). The influence of network structure and prosocial cultural norms on charitable giving: A multilevel analysis of Movember’s fundraising campaigns in 24 countries. Social Networks (print), 58, 128-135. https://doi.org/10.1016/j.socnet.2019.04.001
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Priante, A., Ehrenhard, M. L., van den Broek, T. A., & Need, A. (2018). Identity and collective action via computer-mediated communication: A review and agenda for future research. New Media & Society, 20(7), 2647-2669. https://doi.org/10.1177/1461444817744783
Conference proceeding (5)
Academic (5)
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Vogelaar, A., & Priante, A. (2021). The Role of Social Media Normative Interventions and Environmental Awareness in Intentions to Change Pro-Environmental Behaviors. In T. X. Bui (Ed.), Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021 https://doi.org/10.24251/HICSS.2021.333
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Priante, A. (2021). Temporal Evolution of Communication Networks in Social Movements: Evidence from the Movember Health Campaign on Twitter. In ICIS 2021 Proceedings (Vol. 7) https://aisel.aisnet.org/icis2021/social_media/social_media/7
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Priante, A. (2019). Tweet, Frame and Repeat: Evidence on Individual Mobilization Outcomes From An Online Health Campaign. In Academy of Management Proceedings (No. 1 ed., Vol. 2019) https://doi.org/10.5465/AMBPP.2019.14551abstract
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van den Broek, T., Walker, E. T., Priante, A., Ehrenhard, M. L., & Need, A. (2017). Collective action in context: A multi-level analysis of Movember teams’ effectiveness. In Academy of Management Proceedings (Vol. 2017) https://doi.org/10.5465/AMBPP.2017.17168abstract
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Priante, A., Hiemstra, D., van den Broek, T. A., Saaed, A., Ehrenhard, M. L., & Need, A. (2016). #WhoAmI in 160 characters? Classifying social identities based on Twitter profile descriptions. In Workshop on Natural Language Processing and Computational Social Science: NLP+CSS, EMNLP Proceedings of the First Workshop on NLP and Computational Social Science. https://doi.org/10.18653/v1/W16-5608
Doctoral Thesis (1)
Internal (1)
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Priante, A. (2019). Tweet your #mo and save a bro: Micro-mobilization dynamics and outcomes of online social movement campaigns. [Doctoral Thesis, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036547222
Review article (1)
Popular (1)
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Van Den Broek, T., Need, A., Ehrenhard, M., Priante, A., & Hiemstra, D. (2020). De invloed van sociale netwerkstructuur en prosociale culturele normen op het geven aan goede doelen: Een multilevelanalyse van de Movember-inzamelingscampagne in 24 landen. Mens en Maatschappij, 95(1), 55-71. https://doi.org/10.5117/MEM2020.1.004.INDE
Courses
BIM Honours Class
- Study year: 2025/2026
- Code: BMHONBIM
Data Modelling & Analytics
- Study year: 2025/2026, 2024/2025
- Code: B3T1102
Data Engineering & Management
- Study year: 2025/2026, 2024/2025
- Code: B3T1101
Prescriptive Analytics
- Study year: 2025/2026, 2024/2025
- Code: B3T1104
Digital Technologies & Social Change
- Study year: 2025/2026
- Code: BMME149
AI for Business
- Study year: 2025/2026
- Code: BT3T2101
BSc Project AI for a Connected World
- Study year: 2025/2026
- Code: BT3T2103
Past courses
BSc Project Analytical Decision-Makers
- Study year: 2024/2025
- Code: B3T1103