Anna Priante
Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

More information


Anna Priante is Assistant Professor at the Department of Technology and Operations Management (Business Information Management section) at the Rotterdam School of Management, Erasmus University. Anna’s research is at the intersection of sociology and information systems and aims at understanding how digital technologies affect people, organizations and society at large. Her current and future work is organized around three main areas: 1) the use of digital technologies for social change, especially in domains such as health and well-being, education and sustainability; 2) ethics of data and AI; and, more recently, 3) AI and the creative industry.

In her research, Anna combines various methods, including network analytics, statistical analysis, machine learning, content analysis, and computational-intensive approaches for theory construction.  

Her work has been published in leading multi-disciplinary journals including New Media & SocietySocial Networks and Nonprofit Voluntary Sector Quarterly, and has appeared in multiple international conferences (Academy of Management Annual Meeting, International Conference of Information Systems, Hawaii International Conference on System Sciences, American Sociology Association Annual Meeting, and International Sunbelt Social Network Conference).

Anna holds a Ph.D. with a Sociology major from the University of Twente (The Netherlands), a MSc in Sociology and Social Research and a BSc in Sociology from the University of Trento (Italy). Before joining the Rotterdam School of Management, she was Assistant Professor at the Department of Business Administration (Entrepreneurship, Strategy and Innovation Management research group) at the University of Twente. In addition, she has been a visiting scholar on multiple occasions at the Department of Sociology of the University of California, Los Angeles.


Academic (1)

Academic (4)
  • Walker, E. T., van den Broek, T., Priante, A., & Ehrenhard, M. L. (Accepted/In press). Patient-activist or ally? Assessing the effectiveness of conscience and beneficiary constituents in disease advocacy fundraising. Sociology of Health and Illness.

  • Priante, A., Ehrenhard, M. L., van den Broek, T., Need, A., & Hiemstra, D. (2022). “Mo” Together or Alone? Investigating the Role of Fundraisers’ Networks in Online Peer-to-Peer Fundraising. Nonprofit and Voluntary Sector Quarterly, 51(5), 986-1009. Advance online publication.

  • van den Broek, T. A., Need, A., Ehrenhard, ML., Priante, A., & Hiemstra, D. (2019). The influence of network structure and prosocial cultural norms on charitable giving: A multilevel analysis of Movember’s fundraising campaigns in 24 countries. Social Networks (print), 58, 128-135.

  • Priante, A., Ehrenhard, M. L., van den Broek, T. A., & Need, A. (2018). Identity and collective action via computer-mediated communication: A review and agenda for future research. New Media & Society, 20(7), 2647-2669.

Academic (5)
  • Vogelaar, A., & Priante, A. (2021). The Role of Social Media Normative Interventions and Environmental Awareness in Intentions to Change Pro-Environmental Behaviors. In T. X. Bui (Ed.), Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021

  • Priante, A. (2021). Temporal Evolution of Communication Networks in Social Movements: Evidence from the Movember Health Campaign on Twitter. In ICIS 2021 Proceedings (Vol. 7)

  • Priante, A. (2019). Tweet, Frame and Repeat: Evidence on Individual Mobilization Outcomes From An Online Health Campaign. In Academy of Management Proceedings (No. 1 ed., Vol. 2019)

  • van den Broek, T., Walker, E. T., Priante, A., Ehrenhard, M. L., & Need, A. (2017). Collective action in context: A multi-level analysis of Movember teams’ effectiveness. In Academy of Management Proceedings (Vol. 2017) Advance online publication.

  • Priante, A., Hiemstra, D., van den Broek, T. A., Saaed, A., Ehrenhard, M. L., & Need, A. (2016). #WhoAmI in 160 characters? Classifying social identities based on Twitter profile descriptions. In Workshop on Natural Language Processing and Computational Social Science: NLP+CSS, EMNLP Proceedings of the First Workshop on NLP and Computational Social Science.

Internal (1)
  • Priante, A. (2019). Tweet your #mo and save a bro: Micro-mobilization dynamics and outcomes of online social movement campaigns. [Doctoral Thesis, University of Twente]. University of Twente.

Popular (1)
  • Van Den Broek, T., Need, A., Ehrenhard, M., Priante, A., & Hiemstra, D. (2020). De invloed van sociale netwerkstructuur en prosociale culturele normen op het geven aan goede doelen: Een multilevelanalyse van de Movember-inzamelingscampagne in 24 landen. Mens en Maatschappij, 95(1), 55-71.


Data Management & Ethics

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
  • Code: BM02BAM
  • Level: Master

BIM Research Methods

  • Study year: 2023/2024, 2022/2023
  • Code: BM06BIM
  • Level: Master

BIM Master Thesis

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020
  • Code: BMMTBIM
  • Level: Master

BIM Thesis Clinic

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
  • Code: BMRM1BIM
  • Level: Master

Past courses

Digital Technologies & Social Change

  • Study year: 2022/2023, 2020/2021, 2019/2020
  • Code: BMME149
  • Level: Master, Master, Master, Master

Data Engineering & Management

  • Study year: 2021/2022
  • Code: B3T1101
  • Level: Bachelor 3, Bachelor 3, Bachelor 3

Digital Business

  • Study year: 2021/2022
  • Code: B3102
  • Level: Bachelor 3, Bachelor 3, Bachelor 3

Business Analytics Workshop

  • Study year: 2020/2021
  • Code: BM09BAM
  • ECTS: 6 Level: Master

Circular and Digital Business Design

  • Study year: 2020/2021
  • Code: BMME154
  • ECTS: 6 Level: Master, Master, Master