Dr Bram Van den Bergh
Profile
Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.
Professional experience
Associate Professor
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Publications
Scholarly Publications (15)
- C.J.P. Lembregts & B. Van den Bergh (2019). Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions. Journal of Consumer Research, 45 (5), 1051-1067. doi: 10.1093/jcr/ucy036
- B. Van den Bergh, N. Heuvinck, G.A.C. Schellekens & I. Vermeir (2016). Altering Speed of Locomotion. Journal of Consumer Research, 43 (3), 407-428. doi: 10.1093/jcr/ucw031
- R. Van der Lans, B. Van den Bergh & E. Dieleman (2014). Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. Marketing Science, 33 (4), 551-566. doi: 10.1287/mksc.2014.0859
- J. Aspara & B. Van den Bergh (2014). Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. International Journal of Research in Marketing, 31 (1), 117-121. doi: 10.1016/j.ijresmar.2013.09.001
- M.A.S. Boksem, P.H. Mehta, B. Van den Bergh, V. van Son, S.T. Trautmann, K. Roelofs, A. Smidts & A.G. Sanfey (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24 (11), 2306-2314. doi: 10.1177/0956797613495063
- I. Evangelidis & B. Van den Bergh (2013). The number of fatalities drives disaster aid: Increasing sensitivity to people in need. Psychological Science, 24 (11), 2226-2234. doi: 10.1177/0956797613490748
- K. Millet, L. Lamey & B. Van den Bergh (2012). Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times. Organizational Behavior and Human Decision Processes, 117 (2), 275-284. doi: 10.1016/j.obhdp.2011.11.008
- K. Janssens, M. Pandelaere, B. Van den Bergh, K. Millet, I. Lens & K. Roe (2011). Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products. Journal of Experimental Social Psychology, 47 (1), 254-258. doi: 10.1016/j.jesp.2010.08.009
- B. Van den Bergh, J. Schmitt & L. Warlop (2011). Embodied Myopia. Journal of Marketing Research, 48 (6), 1033-1044. doi: 10.1509/jmr.09.0503
- M. Pandelaere, K. Millet & B. Van den Bergh (2010). Madonna or Don McLean? The effect of order of exposure on relative liking. Journal of Consumer Psychology, 20 (4), 442-451. doi: 10.1016/j.jcps.2010.07.003
- V. Griskevicius, J. Tybur & B. Van den Bergh (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98 (3), 392-404. doi: 10.1037/a0017346
- B. Van den Bergh, S. Dewitte & L. Warlop (2008). Bikinis instigate generalized impatience in intertemporal choice. Journal of Consumer Research, 35 (1), 85-97. doi: 10.1086/525505
- B. Van den Bergh & S. Dewitte (2006). Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. Proceedings of the Royal Society of London Series B-Biological Sciences, 273 , 2091-2095. doi: 10.1098/rspb.2006.3550
- B. Van den Bergh & S. Dewitte (2006). The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. Evolution and Human Behavior, 27 (1), 19-28. doi: 10.1016/j.evolhumbehav.2005.04.006
- B. Van den Bergh, S. Dewitte & D. De Cremer (2006). Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists. Personality and Social Psychology Bulletin, 32 (9), 1219-1231. doi: 10.1177/0146167206289346
Semi Scientific Publications
- B. Van den Bergh (2013). What is the economic value of a human life?
Media
Media items
- Bespoke flooring can slow speedy shoppers, new research shows
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Retail Times Monday, 28 November 2016 - Dit is hoe winkels de vloeren gebruiken om je koopgedrag te beïnvloeden
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
MoneyTalk Thursday, 8 December 2016 - Lijnen op winkelvloer bepalen ons koopgedrag
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Metro Thursday, 8 December 2016 - Nowa sztuczka sklepów. Ludzie bezwiednie... zwalniają
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
O2 Thursday, 8 December 2016 - Stores use secret floor patterns to slow down shoppers and make them spend more
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Mirror Sunday, 4 December 2016 - How sneaky shops use floor markings to trick you into spending more time – and money – in store
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
The Sun Sunday, 4 December 2016 - High street shops use 'secret' floor patterns to make customers linger longer and spend more money
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Mail Online Sunday, 4 December 2016 - High street shops use 'secret' floor patterns to make customers linger longer and spend more money
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Mail Online Sunday, 4 December 2016 - Stores can control how fast we browse their products
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Evoke.ie Monday, 28 November 2016 - Stores change floors to make you spend more
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Metro Monday, 5 December 2016 - Tricks of the trade
Research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the floor...
The Independent Thursday, 16 March 2017 - Study finds that supermarkets can control shoppers' walking speed down aisles
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
iChainnel Friday, 24 March 2017 - Here's the trick that supermarkets use to control how quickly (or slowly) you walk
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
JOE.co.uk Saturday, 25 March 2017 - ‘Winkels met vloermarkering verkopen meer’
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Retailnews.nl Thursday, 23 March 2017 - Supermarkets have a trick to control how quickly (or slowly) you walk
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Her Family Thursday, 23 March 2017 - Research reveals how supermarkets control our speed of walking
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Retail Focus Thursday, 23 March 2017 - Erasmus University (RSM) onderzoekt vloermarkeringen in winkels
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Nederlands Media Nieuws Thursday, 23 March 2017 - Hoe stuur je klanten met het juiste tempo door een winkel?
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Marketingfuel Thursday, 23 March 2017 - 'Vloermarkering leidt klant op ideale snelheid door winkel'
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Nu.nl Thursday, 23 March 2017 - Is uw winkelsnelheid al geoptimaliseerd?
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Onlife Thursday, 23 March 2017 - Research Finds How Supermarkets Can Control our Speed of Walking
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Turk-internet.com Thursday, 23 March 2017 - Ideale winkelsnelheid met vloermarkering
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Rendement.nl Friday, 24 March 2017 - Een Rotterdamse onderzoeker ontdekte hoe je de loopsnelheid van klanten in een supermarkt kunt manipuleren
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Business Insider Thursday, 23 March 2017 - Vloermarkeringen beïnvloeden koopgedrag
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
De Telegraaf Thursday, 23 March 2017 - Hoe stuur je klanten met het juiste tempo door een winkel?
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Marketingfuel Thursday, 23 March 2017 - Zo laat je klanten precies snel genoeg door een winkel lopen
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Marketing Online.nl Thursday, 23 March 2017 - Zo kunnen winkeliers jouw looptempo (en kooptempo) beïnvloeden
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
RTL Z Thursday, 23 March 2017 - Ideale klant loopt op juiste snelheid
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Shopper Marketing Thursday, 23 March 2017 - Snel langs het goedkope spul in de winkel
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
AD Rotterdams Dagblad ed. Waterweg Friday, 24 March 2017 - Research reveals how supermarkets control our speed of walking
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...
Yellow News Saturday, 1 April 2017 - Supermarkets have a trick to control how quickly (or slowly) you walk around
Research conducted by Associate Professor of Marketing Bram Van den Bergh of RSM, discussing that retail managers can persuade their customers to walk at the ideal pace (either more quickly or slowly), simply by changing lines and...
herfamily.ie Wednesday, 30 May 2018
Courses
Current Topics in Marketing Research
- Study year: 2018/2019, 2016/2017
- Code: BERMASC040
- ECTS: 5 Level: Master
Influencing people: psychology and practice
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014
- Code: BKBMIN017
- ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3
Marketing Honours Class
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMHONMM
- ECTS: 10 Level: Master
Advertising and Communication
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMME053
- ECTS: 6 Level: Master
Past courses
Communication and advertising
- Study year: 2014/2015, 2013/2014
- Code: RSMME049
- ECTS: 6 Level: Master
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Marketing management honours course
- Study year: 2014/2015
- Code: RSMHONMM
- ECTS: 10 Level: Master
Awards
- ERIM Award for 'Outstanding Performance by a Young Researcher' (2011)
- Fellowship - ERIM early career talent programme (2009)
Office: Mandeville Building T10-15
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands