Dr Bram Van den Bergh
Media
Media items
- Hoe weet de consument wie z'n beloftes nakomt?
For many food companies, sustainable goals are a central part of their marketing strategy. This is a good trend, but it is not always easy for consumers to estimate the value of these sustainable goals and promises of companies.…
Sunday, 10 January 2021 - Supermarkets have a trick to control how quickly (or slowly) you walk around
Research conducted by Associate Professor of Marketing Bram Van den Bergh of RSM, discussing that retail managers can persuade their customers to walk at the ideal pace (either more quickly or slowly), simply by changing lines and…
Wednesday, 30 May 2018 - Research reveals how supermarkets control our speed of walking
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Saturday, 1 April 2017 - Here's the trick that supermarkets use to control how quickly (or slowly) you walk
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Saturday, 25 March 2017 - Snel langs het goedkope spul in de winkel
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Friday, 24 March 2017 - Study finds that supermarkets can control shoppers' walking speed down aisles
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Friday, 24 March 2017 - Ideale winkelsnelheid met vloermarkering
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Friday, 24 March 2017 - 'Vloermarkering leidt klant op ideale snelheid door winkel'
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Ideale klant loopt op juiste snelheid
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Zo kunnen winkeliers jouw looptempo (en kooptempo) beïnvloeden
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Zo laat je klanten precies snel genoeg door een winkel lopen
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Hoe stuur je klanten met het juiste tempo door een winkel?
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Vloermarkeringen beïnvloeden koopgedrag
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Een Rotterdamse onderzoeker ontdekte hoe je de loopsnelheid van klanten in een supermarkt kunt manipuleren
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Research Finds How Supermarkets Can Control our Speed of Walking
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Is uw winkelsnelheid al geoptimaliseerd?
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Erasmus University (RSM) onderzoekt vloermarkeringen in winkels
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Hoe stuur je klanten met het juiste tempo door een winkel?
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Research reveals how supermarkets control our speed of walking
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Supermarkets have a trick to control how quickly (or slowly) you walk
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - ‘Winkels met vloermarkering verkopen meer’
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 23 March 2017 - Tricks of the trade
Research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the floor…
Thursday, 16 March 2017 - Dit is hoe winkels de vloeren gebruiken om je koopgedrag te beïnvloeden
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 8 December 2016 - Nowa sztuczka sklepów. Ludzie bezwiednie... zwalniają
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 8 December 2016 - Lijnen op winkelvloer bepalen ons koopgedrag
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Thursday, 8 December 2016 - Stores change floors to make you spend more
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Monday, 5 December 2016 - High street shops use 'secret' floor patterns to make customers linger longer and spend more money
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Sunday, 4 December 2016 - High street shops use 'secret' floor patterns to make customers linger longer and spend more money
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Sunday, 4 December 2016 - How sneaky shops use floor markings to trick you into spending more time – and money – in store
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Sunday, 4 December 2016 - Stores use secret floor patterns to slow down shoppers and make them spend more
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Sunday, 4 December 2016 - Stores can control how fast we browse their products
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Monday, 28 November 2016 - Bespoke flooring can slow speedy shoppers, new research shows
New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…
Monday, 28 November 2016
Discovery items
Here's our countdown of what you liked best in 2017.
With many brand alliances failing to add value, understanding the factors that make for a strong pairing becomes essential.
