Dr Bram Van den Bergh

Bram Van den Bergh

Associate Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (15)

Semi Scientific Publications

Media

Media items

  • Bespoke flooring can slow speedy shoppers, new research shows

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Dit is hoe winkels de vloeren gebruiken om je koopgedrag te beïnvloeden

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Lijnen op winkelvloer bepalen ons koopgedrag

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Nowa sztuczka sklepów. Ludzie bezwiednie... zwalniają

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Stores use secret floor patterns to slow down shoppers and make them spend more

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • How sneaky shops use floor markings to trick you into spending more time – and money – in store

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • High street shops use 'secret' floor patterns to make customers linger longer and spend more money

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • High street shops use 'secret' floor patterns to make customers linger longer and spend more money

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Stores can control how fast we browse their products

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Stores change floors to make you spend more

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Tricks of the trade

    Research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the floor...

  • Study finds that supermarkets can control shoppers' walking speed down aisles

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Here's the trick that supermarkets use to control how quickly (or slowly) you walk

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • ​‘Winkels met vloermarkering verkopen meer’

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Supermarkets have a trick to control how quickly (or slowly) you walk

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Research reveals how supermarkets control our speed of walking

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Erasmus University (RSM) onderzoekt vloermarkeringen in winkels

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Hoe stuur je klanten met het juiste tempo door een winkel?

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • 'Vloermarkering leidt klant op ideale snelheid door winkel'

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Is uw winkelsnelheid al geoptimaliseerd?

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Research Finds How Supermarkets Can Control our Speed of Walking

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Ideale winkelsnelheid met vloermarkering

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Een Rotterdamse onderzoeker ontdekte hoe je de loopsnelheid van klanten in een supermarkt kunt manipuleren

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Vloermarkeringen beïnvloeden koopgedrag

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Hoe stuur je klanten met het juiste tempo door een winkel?

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Zo laat je klanten precies snel genoeg door een winkel lopen

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Zo kunnen winkeliers jouw looptempo (en kooptempo) beïnvloeden

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Ideale klant loopt op juiste snelheid

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Snel langs het goedkope spul in de winkel

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Research reveals how supermarkets control our speed of walking

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the...

  • Supermarkets have a trick to control how quickly (or slowly) you walk around

    Research conducted by Associate Professor of Marketing Bram Van den Bergh of RSM, discussing that retail managers can persuade their customers to walk at the ideal pace (either more quickly or slowly), simply by changing lines and...

Discovery items

Our five best-read articles of 2017

Here's our countdown of what you liked best in 2017.

How retailers can influence the walking speed of customers

Floor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh

Making better partner matches in brand alliances

With many brand alliances failing to add value, understanding the factors that make for a strong pairing becomes essential.

Courses

Influencing people: psychology and practice

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014
  • Code: BKBMIN017
  • Level: Bachelor, Bachelor 3, Bachelor 3

Advertising and Communication

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME053
  • ECTS: 6 Level: Master, Master, Master, Master

Past courses

Current Topics in Marketing Research

  • Study year: 2018/2019, 2016/2017
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Marketing Honours Class

  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMHONMM
  • ECTS: 10 Level: Master

Communication and advertising

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME049
  • ECTS: 6 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Marketing management honours course

  • Study year: 2014/2015
  • Code: RSMHONMM
  • ECTS: 10 Level: Master

Awards