dr. B. (Bram) Van den Bergh

Dr Bram Van den Bergh

Bram Van den Bergh

Associate Professor of Marketing
Department of Marketing Management
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Membership(s)

Affiliated with RSM since 2014

  • Associate Professor since 2014
  • Member ERIM since 2011
    Field: Marketing

Profile

Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (15)

Courses

Influencing people: psychology and practice

  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014
  • Code: BKBMIN017
  • ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3

Marketing Honours Class

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BMHONMM
  • ECTS: 10 Level: Master

Advertising and Communication

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BMME053
  • ECTS: 6 Level: Master

Past courses

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Current Topics in Marketing Research

  • Study year: 2016/2017
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Marketing management honours course

  • Study year: 2014/2015
  • Code: RSMHONMM
  • ECTS: 10 Level: Master

Communication and advertising

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME049
  • ECTS: 6 Level: Master

Awards

Projects

PhD Tracks

  • Role: Co-promotor, Daily Supervisor, Member Supervisory Team
  • PhD Candidate: Ioannis Evangelidis
  • Time frame: 2010 - 2015
  • Role: Daily Supervisor
  • PhD Candidate: Manissa Gunadi
  • Time frame: 2015 -
Project Linda van Rijn
Project Linda van Rijn
  • Role: Co-promotor
  • PhD Candidate: Linda van Rijn
  • Time frame: -