Dr Christoph Fuchs

Christoph Fuchs

Visiting Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Connected with


Christoph Fuchs is Associate Professor at Rotterdam School of Management, Erasmus University. His research interests include customer empowerment and integration, new product development and design, consumer response to novel marketing strategies, and measurement theory. His research has been published or accepted for publication in journals such as the Journal of Marketing, Management Science, Journal of the Academy of Marketing Science, or Journal of Product Innovation Management and won, or was runner-up, for several academic awards including the Thomas C. Hustad Award Best Paper Award 2011 for the best paper published in the Journal of Product Innovation Management in 2011, and the MSI/H. Paul Root Award, for the paper with the most significant contribution to the advancement of the practice of market in the Journal of Marketing in 2012. Prior joining academica, he worked at IBM Central and Eastern Europe.

Professional experience

(external) researcher

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Hospitality Agreement

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Professional Publications (3)

Scholarly Publications (18)


Editorial positions

  • International Journal of Research in Marketing

    Editorial Board


Discovery items

How best to market a crowdsourced product?

How crowdsourced products led to twenty percent more sales. Tips and tricks for effective crowdsourcing strategies by Christoph Fuchs.

When and why consumers prefer products from user-driven firms

Involving customers in your product design can be an effective strategy.


Hacking the Code of Publishing

  • Study year: 2019/2020
  • Code: BERMSKL021
  • Level: Master

Past courses

Generating and Implementing Interesting Research Ideas

  • Study year: 2014/2015
  • Code: BERMASC038
  • ECTS: 3 Level: Master

Global marketing

  • Study year: 2013/2014
  • Code: IM04CC
  • ECTS: 8 Level: Master

International product management

  • Study year: 2013/2014
  • Code: RSMME050
  • ECTS: 6 Level: Master