Diana den Held

Diana den Held is lecturer in Circular Economy at RSM, and a strategist with 24 years of professional experience.

She has worked for IKEA, Yamaha, Telfort and ABN Amro, and won a silver Esprix award and a FEDMA-’Best of Europe’ award at the Cannes International Advertising Festival.

From 2008 to 2016 she worked as strategic advisor for one of the two founders of "Cradle to Cradle"; Michael Braungart and William McDonough. In that time, she built up substantial expertise on Cradle to Cradle and following from that, Circular Economy.

Diana is also CE-expert assessor for the World Alliance for Efficient Solutions and contributes to Het Groene Brein, an initiative in which scientists support entrepreneurs who want to work more sustainably.