Diana den Held

(external) researcher

Department of Technology and Operations Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Profile

Diana den Held is lecturer in Circular Economy at RSM, and a strategist with 24 years of professional experience.

She has worked for IKEA, Yamaha, Telfort and ABN Amro, and won a silver Esprix award and a FEDMA-’Best of Europe’ award at the Cannes International Advertising Festival.

From 2008 to 2016 she worked as strategic advisor for one of the two founders of "Cradle to Cradle"; Michael Braungart and William McDonough. In that time, she built up substantial expertise on Cradle to Cradle and following from that, Circular Economy.

Diana is also CE-expert assessor for the World Alliance for Efficient Solutions and contributes to Het Groene Brein, an initiative in which scientists support entrepreneurs who want to work more sustainably.