Diana den Held is lecturer in Circular Economy at RSM, and a strategist with 24 years of professional experience.
She has worked for IKEA, Yamaha, Telfort and ABN Amro, and won a silver Esprix award and a FEDMA-’Best of Europe’ award at the Cannes International Advertising Festival.
From 2008 to 2016 she worked as strategic advisor for one of the two founders of "Cradle to Cradle"; Michael Braungart and William McDonough. In that time, she built up substantial expertise on Cradle to Cradle and following from that, Circular Economy.
If you recycle harmful ingredients, you will make a harmful product.” How can a few simple questions help, asks Diana den Held during the Week of the Circular Economy.
BLOG: Why ‘just’ recycling isn’t necessarily a Circular Economy
If you recycle harmful ingredients, you will make a harmful product.” How can a few simple questions help, asks Diana den Held during the Week of the Circular Economy.
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