Diana den Held

Diana den Held

(external) researcher
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Diana den Held is lecturer in Circular Economy at RSM, and a strategist with 24 years of professional experience.

She has worked for IKEA, Yamaha, Telfort and ABN Amro, and won a silver Esprix award and a FEDMA-’Best of Europe’ award at the Cannes International Advertising Festival.

From 2008 to 2016 she worked as strategic advisor for one of the two founders of "Cradle to Cradle"; Michael Braungart and William McDonough. In that time, she built up substantial expertise on Cradle to Cradle and following from that, Circular Economy.

Diana is also CE-expert assessor for the World Alliance for Efficient Solutions and contributes to Het Groene Brein, an initiative in which scientists support entrepreneurs who want to work more sustainably.

Professional experience

(external) researcher

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management


Side positions (3)

  • VolkerWessels

    Raad van Toezicht

  • World Alliance for Efficient Solutions

    Circular Economy expert assessor

  • World Alliance for Efficient Solutions

    Circular Economy expert assessor


Discovery item

BLOG: Why ‘just’ recycling isn’t necessarily a Circular Economy

If you recycle harmful ingredients, you will make a harmful product.” How can a few simple questions help, asks Diana den Held during the Week of the Circular Economy.


Circular Economy

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME050
  • ECTS: 6 Level: Master, Master, Master, Master, Master, Master

Past courses

Cradle to Cradle

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME039
  • ECTS: 6 Level: Master, Master, Master