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Profile

My general research interests revolve around the integration of psychology and economics within marketing. My work often straddles between experimental approaches (e.g., A/B testing) and complex statistical modeling. I study the determinants of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes seemingly objective information. For example, numbers should be objective, but people treat numbers in a very subjective manner. By understanding the subjectivity of our objective world, we can better develop theories and applicable tools to guide people through complicated choices.  

Publications

Academic (14)
External (1)
  • Schley, D. (2015). Symbolic-Number Mapping in Judgments and Decisions: A Correlational and Experimental Approach. [Doctoral Thesis, Ohio State University]. The Ohio State University.

Activities

  • RSM B.V.
    Start date approval: 01 Apr 2025
    End date approval: 31 Dec 2025
    Place: ROTTERDAM
    Description: GEMBA Global Markeitng Course
  • University of Basel
    Start date approval: 01 Apr 2025
    End date approval: 31 Dec 2025
    Place: BASEL
    Description: Covering teaching for colleague going on sabbatica

Award

  • RSM Funding Award - 2018 (2018)

Courses

Advanced Experimental Methods

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020
  • Code: BERMAMC005
  • Level: PhD

Multilevel Models

  • Study year: 2024/2025, 2022/2023, 2020/2021
  • Code: BERMAMC022
  • Level: PhD

Topics in Marketing Research A

  • Study year: 2024/2025
  • Code: BERMASC054
  • Level: PhD

Consumer Behaviour

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM01MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Choice Architecture

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017
  • Code: BMME059
  • Level: Master, Master, Master, Master

Global Marketing Management

  • Study year: 2024/2025
  • Code: GEMBA26-M1-GMM

Past courses

Specialization Module on Consumer Behavior

  • Study year: 2023/2024, 2021/2022, 2019/2020, 2017/2018, 2016/2017, 2015/2016
  • Code: BERMASC039
  • ECTS: 3 Level: Master, PhD

IM Research clinic

  • Study year: 2020/2021
  • Code: BM-IM-RC
  • Level: Master

IM Research clinic

  • Study year: 2020/2021, 2019/2020
  • Code: BM-IMRC
  • Level: Master

Modern Applied Statistics

  • Study year: 2018/2019
  • Code: BERMAMC018
  • ECTS: 4 Level: Master

Featured in the media

  • Veni voor acht Rotterdamse onderzoekers

    Eight newly-promoted researchers at Erasmus University have been awarded Veni grants worth up to 250,000 euros by the Netherlands Organisation for Scientific Research (NWO). RSM's Dan Schley is a winner of the prestigious award. …

  • Acht pas gepromoveerde onderzoekers ontvangen Veni

    Good news for eight newly-promoted researchers from Erasmus University Rotterdam: The Netherlands Organisation for Scientific Research (NWO) grants them a Veni funding of up to 250,000 euros. RSM's Dan Schley (Marketing…